UGC Price List Example: What to Charge Per Video, Package, and Usage Right

A brand replies to your pitch and asks for your rate card. You open a blank document and stare at it. Other creators mention four-figure packages online, but the briefs you have seen list $70, $150, $300 — all over the place.

Here is the short answer. Across 174 briefs with a stated pay on the Pitchlo job board over the last 180 days, the median advertised budget per video was $150, and half of all briefs fell between $150 and $200 (measured 2026-10-29). These are advertised budgets, not settled invoices, so treat them as a market floor rather than a ceiling.

Below: a ready-to-use UGC price list example broken down by deliverable and usage tier, the variables that move your rate, a worked pricing example, the most common mistakes creators make when setting prices, and next steps to find briefs today.

The live briefs for this niche are on the Pitchlo job board.

The Numbers: A UGC Price List Example

The median advertised pay of $150 per video is a useful anchor, but it is not the only data point. Live listings show a real spread. A software company brief advertised $300 fixed for a single video. A short-form video ad brief advertised $50 fixed. A 30-second Spanish-language testimonial listed $350 fixed. A brief targeting Germany listed $70 fixed for an iOS app (measured 2026-10-29).

That range — roughly $50 to $350 for a single deliverable — reflects differences in usage rights, script complexity, turnaround, and exclusivity. The table below gives you a working price list to adapt.

Ranges in rows without Pitchlo marketplace data are drawn from Influencer Marketing Hub's 2026 Benchmark Report, which found roughly 80% of UGC creator quotes came in under $500 per deliverable (checked 2026-10-02).

What Moves the Rate

Usage rights

Usage rights are the single biggest price lever. A video licensed for organic brand social is worth less than the same video licensed for paid Meta or TikTok ads. A concrete example: a 30-second edited video at $150 for organic use can reasonably become $250–$300 when the brand adds a 90-day paid-ads license.

Deliverable count

Brands that order multiple videos in one brief often expect a volume discount. The discount should be modest — 10–15% off the per-unit rate — not 50%. Dropping price too steeply on volume compresses your day rate. A three-video package at $150 per video is $450 gross; at a 15% bundle discount it is $382, still meaningfully higher than a single video.

Exclusivity

Exclusivity means you cannot create content for competing brands during a set window. A 30-day category exclusivity clause commonly adds $100–$200 to a base rate. A 90-day clause should add more. Get the category defined in writing — "skincare" is broad; "vitamin C serums" is specific.

Turnaround time

Standard turnaround is 5–7 business days. A 48-hour rush delivery is a separate service. Adding $75–$150 for rush turnaround is reasonable and keeps your schedule from being hijacked by urgent requests.

Raw footage

Many brands want the unedited clips to make their own cut. Raw footage is not free production time — it is additional intellectual property. Price it as a flat add-on of $50–$100 rather than including it in the base rate.

How to Price a Job

A beauty brand contacts you. They want two 30-second edited videos for paid Meta ads, a 90-day license, and delivery in 3 business days. Here is the arithmetic:

Base rate (30-sec edited video):     $175 × 2 = $350
Paid-ads usage-rights license:       $100 × 2 = $200
Rush turnaround (48-hr, not 72-hr
  but still inside 3 business days): $75  × 2 = $150
                                     ─────────
Total quoted:                                 $700

"Two edited 30-second videos for paid Meta ads, 90-day license, 3-business-day delivery: $700."

Use the Pitchlo UGC rate calculator to run your own numbers before you reply to any brief.

Common Mistakes

Quoting a per-video rate with no usage terms attached. Why — Creators assume usage is obvious. It is not. What it costs — A brand runs your $150 video in paid ads for a year. You earned $150 for a year of ad placements. Do this instead — Every quote names the license: platform, ad vs. organic, and duration. Include a one-line usage statement in every invoice.

Dropping price to win the brief. Why — The brief looks competitive and lowering the number feels safer. What it costs — You establish a low anchor. The same brand or its referrals will expect the same rate on future briefs. Do this instead — Hold the rate. Offer to reduce scope instead — one video instead of two, organic license instead of paid.

Ignoring the raw footage line item. Why — Creators include raw files out of habit or goodwill. What it costs — Raw footage often has more reuse value than the edited cut. Giving it away is giving away usage rights at no charge. Do this instead — List raw footage as a separate add-on with its own price every time.

Sending a rate card with no expiry date. Why — A rate card feels like a permanent document. What it costs — A brand holds a 12-month-old rate card and expects the same number. Your costs and market rates have moved. Do this instead — Add "Rates valid for 30 days from the date of this document" to every rate card you send.

Pricing packages before knowing the usage terms. Why — Packages feel easier to sell. What it costs — A five-video package quoted at $600 looks reasonable for organic use. For paid ads it is underpriced by at least $300. Do this instead — Confirm usage rights before quoting any package. Adjust the package rate to reflect the license, not just the deliverable count.

Next Steps

1. Copy the table in the "## The Numbers" section above into a document, adjust each range to match your experience level and niche, and save it as your working rate card.
2. Browse the 360 active UGC jobs with a stated pay on the Pitchlo job board to cross-check your rates against what brands are actually advertising today (measured 2026-10-29).
3. Run your next quote through the Pitchlo UGC rate calculator before you send it — it applies usage rights and add-ons automatically so you do not leave line items out.

Frequently Asked Questions

Q: What is a typical UGC creator rate per video in 2026? A: Across 174 briefs with a stated pay measured on 2026-10-29, the median advertised budget was $150 per video. These are advertised budgets, not confirmed payments, so real invoiced amounts vary.

Q: How do I add usage rights to my UGC price list? A: Price the deliverable first, then add a separate line for the license. A 90-day paid-ads license commonly adds $75–$150 to a base video rate, depending on platform reach and exclusivity.

Q: How much should I charge for a UGC video package of three videos? A: A three-video package with paid-ads usage rights typically falls in the $350–$700 range. Apply a modest volume discount of 10–15% off the per-unit rate rather than slashing the total.

Q: Should I charge more for raw footage? A: Yes. Raw footage is additional intellectual property with reuse value independent of the edited cut. A flat add-on of $50–$100 per brief is a reasonable starting point.

Q: How do UGC rates differ by language or country? A: Live briefs show clear variation — a German-market iOS app brief advertised $70, while a Spanish-language testimonial for the US market advertised $350. Market, language scarcity, and usage rights all factor in; check current briefs for the specific market you are targeting.

Sources

• Pitchlo job board — 360 active UGC jobs with a stated pay — measured 2026-10-29
• Pitchlo job board — median advertised pay $150 per video; half of 174 briefs between $150 and $200 — measured 2026-10-29
• Pitchlo job board — live listing examples: software video $300, short-form ad $50, Spanish testimonial $350, Germany iOS app $70 — measured 2026-10-29
• Influencer Marketing Hub — "Influencer Marketing Benchmark Report 2026" — checked 2026-10-02