UGC & Influencer Rate Calculator
Not sure what to charge? Our free UGC rate calculator helps you estimate fair pricing for videos, Reels, TikToks, and photo sets. Rates vary by content type, audience size, niche, usage rights (organic vs paid ads), and exclusivity — use the tool below to see a typical market range for your deal.
Calculate your rate
Select your deliverables and deal terms. Results update instantly.
Your estimated range
$160 – $240
Midpoint: $200 · Typical market range — not a guarantee.
Get your detailed PDF rate report
Includes your full breakdown, multiplier tables, usage-rights guide, and negotiation tips — free.
How to price UGC and influencer content in 2026
Pricing UGC is more than picking a number from a thread. Brands budget differently for a single organic repost versus a 6-month paid ad license. Creators in finance, SaaS, and tech often command higher rates than lifestyle or food because audiences are harder to reach and content requires more compliance.
Start with a base rate per deliverable, then adjust for follower tier, niche, and licensing. If a brand wants category exclusivity — meaning you can't work with competitors for a set period — that limits your other income and should be priced in.
The calculator above uses the same structure many creators and agencies use internally: base rate × audience × niche × (1 + usage uplift + exclusivity uplift). The PDF report includes the full tables so you can quote consistently across brands.
When you're ready to find paid work, browse paid UGC jobs on Pitchlo.
Related reading on Pitchlo
Frequently asked questions
How does the UGC rate calculator work?+
Select your content types, audience size, niche, usage rights, and exclusivity. We multiply a base rate per deliverable by audience and niche factors, then add uplifts for paid usage and exclusivity. The result is shown as a typical market range (±20%), rounded to the nearest $10.
Is this UGC rate calculator free?+
Yes. You can run unlimited calculations for free on this page. The detailed PDF report — with full multiplier tables and negotiation tips — is emailed to you after you opt in.
What should I charge for a UGC video?+
A single 30–60s UGC video starts at a $200 base for organic-only, nano/UGC-only creators. Audience size, niche (e.g. finance and SaaS pay more), paid ad usage, and exclusivity all increase the rate. Use the calculator above for your specific scenario.
Do brands pay more for usage rights?+
Yes. Organic reposts are the baseline. Paid ads for 1–6 months add 25–85%, and whitelisting or a 12-month buyout can add 150% or more. Always specify usage scope in your quote or contract.