How Much Do UGC Creators Make?
Across 628 per-video UGC briefs listed on the Pitchlo job board between December 2025 and October 2026, the median offer is $100 per video, with half of all listings falling between $50 and $200. The top decile offers $306 or more. Among the 33 listings open right now, the median is $75.
Methodology
- Sample: 628 paid per-video UGC briefs listed on the Pitchlo job board between December 2025 and October 2026, aggregated from public sources including Reddit, Upwork and Facebook alongside briefs submitted directly by brands. Every listing is one a creator could apply to, not a survey response or an estimate — but these are advertised budgets, not settled invoices.
- How pay is read: we take the advertised floor of each band. On about 86% of listings the two bounds are the same number, so this is simply the stated rate; where they differ it is the lower one.
- Excluded: gifted-only collaborations, which are not paid work; listings with no stated pay, which are about one in five; anything not priced per video, because monthly retainers and flat project fees are not comparable to a per-video rate; anything not quoted in US dollars, which is excluded rather than converted; bands whose floor sits above their ceiling; and values below $10 or above $10,000, which are data entry rather than rates.
- Niche suppression: a niche is reported separately only once it holds 30 or more listings. Smaller ones are grouped as “other” rather than shown as a median of two jobs.
- What this is not: these are the amounts brands offer, not the amounts finally agreed. Treat them as the going rate for opening a negotiation — a floor to work from, not a ceiling.
Median per video
$100
Typical range (25th–75th)
$50–$200
Top decile
$306+
Listings analysed
628
UGC pay by niche
| Niche | Listings | Typical range (25th–75th) | Median / video |
|---|---|---|---|
| tech | 233 | $30–$200 | $90 |
| other | 214 | $100–$200 | $150 |
| lifestyle | 114 | $50–$165 | $100 |
| beauty | 67 | $100–$175 | $100 |
Niches with fewer than 30 listings are grouped as “other”. Full method above. Last updated October 2026; refreshes daily from the Pitchlo job board.
Cite this report
The figures on this page are free to quote with attribution. If you are writing about UGC pay, this is the citation:
Pitchlo UGC Pay Report, 628 paid listings, December 2025–October 2026. https://www.pitchlo.com/ugc-creator-earnings
To embed the summary table, copy this snippet. It keeps the attribution link, which is the only condition of reuse.
What moves a UGC rate up or down
Two factors explain most of the spread you see above. Usage rights: content a brand will run as paid ads is worth several times organic-only content. Deliverable complexity: a scripted demo with multiple hooks costs more than a simple unboxing. Niche is not the third — the medians in the table sit within about $10 of each other, so choosing a category moves your rate far less than the rate guides suggest. Your follower count is not on the list either: UGC is priced on the content, not the audience.
To turn these numbers into your own quote, use the free UGC rate calculator, then find work on the live UGC jobs board or see which brands are hiring right now.
Frequently asked questions
How much do UGC creators make per video?+
The median advertised rate is around $100 per video. Half of all per-video listings sit between roughly $50 and $200, and the top tenth clear about $300. Those are budgets brands advertise rather than final settled invoices, and usage rights are usually quoted on top — see the table on this page for current figures.
What is a typical UGC creator salary?+
UGC is priced per project, not salaried, so there is no salary figure to quote. What this page measures is the per-video rate; turning that into a monthly number is arithmetic you do yourself — your realistic monthly output multiplied by the rates below, minus the deals that do not land.
Which UGC niches pay the most?+
Less than most rate guides claim. Across every niche with a large enough sample to measure, median per-video rates land within about $10 of each other. Niche moves the spread more than the midpoint: some categories have a higher floor, others a longer tail upwards. See the per-niche table above.
How should I set my UGC rates?+
Start from the measured market data here, then adjust for usage rights, exclusivity, and turnaround. Brands price in round numbers, so quote in round numbers too. Pitchlo's free UGC rate calculator walks through those factors and gives you a defensible quote.