Free UGC & Influencer Contract Template
A UGC contract template protects you before you film a single frame. It sets clear expectations on deliverables, payment, usage rights, and revisions — so brands can't expand scope for free and you get paid if they cancel. Download our free PDF and editable Word doc below.
What's inside
Twelve clauses creators and brands expect in a professional UGC or influencer agreement:
- 1.Parties & effective date — Creator and brand legal names, date.
- 2.Scope of work / deliverables — Exact content type, quantity, length, platform, draft + final due dates.
- 3.Usage rights & license — Where the brand may use the content, organic vs paid, and the duration. State that any use beyond this requires a new agreement and fee.
- 4.Exclusivity — Whether the creator may work with competing brands, in which category, for how long.
- 5.Payment terms — Total fee, deposit (e.g. 50% upfront), balance on delivery, payment method, late-payment terms.
- 6.Revisions — Number of revision rounds included (e.g. 2), fee for additional rounds.
- 7.Ownership — Who owns the raw footage vs the licensed cut; default that the creator retains ownership and grants a license.
- 8.Kill fee — What the creator is paid if the brand cancels after work has started (e.g. 50%).
- 9.Approval & timelines — Brand approval window; auto-approval if no response in N business days.
- 10.Disclosure / FTC compliance — Required #ad / #sponsored disclosure responsibility.
- 11.Confidentiality — Handling of unreleased products or brand info.
- 12.Termination & governing law — How either party exits; jurisdiction blank for the user to fill.
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UGC contract template: clause-by-clause guide
Parties & effective date. Use legal names and the date the agreement starts. This sounds obvious, but mismatched entity names cause payment delays.
Scope of work. List exact deliverables — format, length, quantity, platform, and due dates for draft and final. Vague briefs lead to unlimited revisions.
Usage rights & license. Specify organic vs paid, channels, territory, and how long the brand can use the content. Anything beyond that scope needs a new fee.
Exclusivity. If you can't work with competitors in a category for 30 or 90 days, that's lost income — price it accordingly or decline.
Payment terms. State total fee, deposit (50% upfront is common), balance timing, method, and late fees. Never deliver final files before final payment unless you trust the brand.
Revisions, ownership, kill fee, approval, FTC, confidentiality, termination. Cap revision rounds, keep raw footage ownership, define cancellation pay, set approval windows, require #ad disclosure, and pick governing law. Our downloadable template includes boilerplate for each.
When you're ready to land deals, find paid UGC jobs on Pitchlo.
Related reading on Pitchlo
Frequently asked questions
Do I need a contract for UGC work?+
Yes. A written agreement protects both you and the brand. It clarifies deliverables, payment, usage rights, revisions, and what happens if the project is cancelled — so there are no surprises after you've filmed.
Is this UGC contract template free?+
Yes. Enter your email to receive a PDF and an editable Word (.docx) version. Fill in the bracketed fields and have a lawyer review before signing.
What clauses should a UGC contract include?+
At minimum: scope of work, usage rights and duration, payment terms (including deposit), revision limits, exclusivity, kill fee, FTC disclosure, and termination. Our template includes all of these.
Can I use this template for influencer deals?+
Yes. The template works for UGC-only deals (content for the brand's channels) and influencer posts on your own accounts — adjust the scope and usage sections to match your brief.