A UGC creator rate card is a document that lists your content packages, deliverables, and prices so brands know exactly what they're getting and what it costs. Most creators charge $150–$350 per video for raw UGC content, $75–$150 per static image, and add usage rights fees on top. Your rate depends on your experience, niche, turnaround time, and what the brand plans to do with the content.
Why Your Rate Card Is the Difference Between Underpaid and Booked
Here's the truth: most new UGC creators are leaving money on the table — not because they lack talent, but because they walk into brand conversations with no clear pricing. They either quote too low out of fear, or they panic and throw out a random number when a brand asks.
A solid UGC creator rate card fixes that. It tells brands you're a professional. It sets expectations upfront. And it stops you from negotiating against yourself.
In 2026, the UGC market has matured. Brands have worked with creators before. They expect structured pricing — and they respect creators who have it. If you're still quoting by feel, you're already behind.
Pitchlo connects 5,000+ vetted UGC creators with 800+ live brand jobs updated daily. Many of those brands come in with budgets ready — they just need to find the right creator at the right price. Start building your creator profile on Pitchlo and get discovered by brands who are actively hiring.
What Goes on a UGC Creator Rate Card
Your rate card isn't just a price list. It's a menu of what you offer. Here's what to include:
Content Types and Base Rates
Break your offerings into clear deliverable categories. Each one should have a standalone price:
UGC video (15–30 seconds): $150–$250 for new creators, $300–$600 for experienced creators with strong portfolios
Add 30–50% to your base video rate
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Static image / lifestyle photo: $75–$150 per image
Photo bundle (3 images): $200–$350
Unboxing or tutorial video: $250–$500 depending on complexity
UGC ad bundle (3 videos): $450–$900
These ranges come from what's actually traded in the market right now. According to Influencer Marketing Hub's 2024 UGC benchmarks, raw UGC content (no posting required) typically runs $100–$500 per asset depending on creator experience and niche.
Add-Ons to List Separately
Don't bake everything into one price. Call out add-ons so brands can customise:
Rush delivery (under 5 days): +25–30%
Script writing: +$50–$75
Revisions beyond 1 round: +$50 each
Exclusivity (you won't work with competitors): +20–50% depending on duration
Keep the add-ons short. Three to five options max. If the list gets too long, brands lose interest.
How to Price Usage Rights on Your Rate Card
This is where most creators undercharge — sometimes by hundreds of dollars per deal.
Usage rights are what you charge a brand to use your content beyond the initial creation. If they want to run it as a paid ad, put it on their website, or use it for more than 30 days, that costs extra. It's not a bonus — it's standard practice.
Here's a simple framework to add to your UGC creator rate card:
Usage Rights Pricing Tiers
Organic use only (brand's social channels, no paid ads): Included in base rate or +10–15%
Paid ads (Meta, TikTok, YouTube) — up to 3 months: +25–50% of base rate
Paid ads — 3 to 6 months: +50–75% of base rate
Paid ads — 6 to 12 months: +75–100% of base rate
Whitelisting (running ads from your account): +50–100% of base rate
Unlimited / perpetual use: 2x the base content rate at minimum
So if your base video rate is $200 and a brand wants to run it as a Meta ad for six months, you're looking at $300–$350 for the full package. That's fair. That's market rate.
Later's guide on UGC content licensing breaks down how brands think about usage rights from their side — it's worth reading so you understand what you're negotiating against.
Quick tip: Always ask brands upfront how they plan to use the content. Don't wait until the end of the deal to find out they're planning a six-month ad campaign.
How to Set Your Rate as a New vs. Experienced Creator
Your rate card should reflect where you actually are — not where you want to be, and not so low that you're working for free.
New UGC Creator (0–6 months, building portfolio)
Base video rate: $100–$200
Lead with your strong sample content and fast turnaround
Avoid gifted-only deals — even small paid rates validate your pricing
Aim to do 5–10 deals in your first three months, then raise rates
At this level, you should be charging for usage rights as standard
Retainer deals (e.g. four videos per month for a flat rate) are realistic and worth pursuing
According to Sprout Social's creator economy data, brands that invest in UGC as part of paid ad creative see significantly lower cost-per-click than traditional branded content. That's leverage. Use it when you negotiate.
How to Actually Send Your Rate Card to Brands
Creating the rate card is step one. Getting it in front of the right brands is step two.
Here's the flow that works:
Create a one-page PDF. Use Canva. Keep it clean, branded with your name/niche, and easy to read at a glance. Avoid walls of text.
Lead with your niche and content style. Brands want to know immediately: is this creator right for us?
Include 3–5 portfolio links or screenshots. If you don't have real brand work yet, create spec content for products you own.
Set a reply-to email or link. Make it effortless for a brand to say yes.
Send it proactively — or wait for them to come to you.
That last point matters. On Pitchlo, brands post jobs with budgets already attached. You apply, they review your profile, and if there's a fit, the conversation starts with the money already on the table. No cold pitching required.
Real Example: How One Creator Doubled Her Per-Deal Income
The creator: Mia T., a skincare and wellness UGC creator based in Austin, Texas.
The situation: Mia had been doing UGC work for eight months and consistently charging $100 per video — a rate she'd picked because she "wasn't sure what to charge" when she started. She was getting deals, but burning out on volume.
What she did: Mia built a proper rate card in Canva. She set her base video rate at $220, added a usage rights tier ($110 extra for paid ad use up to 3 months), and created a three-video bundle at $550. She uploaded her rate card details to her Pitchlo creator profile and started applying to beauty and health brand jobs on the platform.
The result: Within six weeks, Mia landed three deals through Pitchlo. Two included paid ad usage rights — adding $110 each to her take. Her monthly income from UGC went from roughly $600 to $1,350 without taking on more work. She also stopped negotiating on price because her rate card made her look established from the first message.
Frequently Asked Questions
How much should a beginner charge on their UGC creator rate card?
New creators typically charge $100–$200 per video and $50–$100 per image. Start here while you build your portfolio, then raise rates after your first 5–10 completed brand deals. Never go below $75 per video — even early on, your time and production have real value.
Should I include my rates publicly or only share my rate card when asked?
Either works, but most creators share their rate card privately. Post a range publicly (e.g. "packages starting from $150") to filter out low-budget enquiries, then send the full rate card to serious brand leads. On Pitchlo, brand budgets are listed upfront so you can self-select before applying.
Do I need to charge for usage rights as a new creator?
Yes — but you can keep it simple at first. Even a basic "organic use included, paid ads +$75" clause protects you and signals professionalism. Brands who plan to run ads expect to pay for usage rights. Those who push back on it are often not worth working with.
How often should I update my UGC creator rate card?
Review your rates every three to six months. If you're getting accepted on every pitch without any negotiation, your rates are probably too low. If brands consistently push back or go quiet, either your portfolio needs work or you're above their budget range — both are useful data points.
What's the difference between a UGC rate card and a media kit?
A media kit is designed for influencer deals — it includes your audience size, engagement rate, and demographics. A UGC rate card is purely about content creation with no posting required. As a UGC creator, you need a rate card. A media kit is optional unless you're also doing sponsored posts on your own channels.
Start Getting Paid What Your Content Is Worth
A UGC creator rate card isn't just a pricing document — it's a signal to brands that you take your work seriously. Creators who have clear, structured rates close deals faster, deal with less back-and-forth, and earn more per project over time.
Set your base rates. Add your usage rights tiers. Build a clean one-page PDF. Then get it in front of brands who are actively looking to hire.
That's exactly what Pitchlo is built for. With 5,000+ vetted creators and 800+ live brand jobs updated daily, there are brands across beauty, tech, food, health, fitness, parenting, and pets niches ready to work with creators like you — right now.
