How to Pitch Brands as a UGC Creator (And Actually Hear Back)
To pitch brands as a UGC creator, you need three things: a sharp one-liner about what you make, a small portfolio of relevant examples, and a pitch that leads with value to the brand — not your follower count. Most creators get ignored because they pitch like fans. The ones who land deals pitch like professionals with a specific offer.
Most UGC creators send the same pitch. A friendly intro, a link to their Instagram, maybe a rate card if they're feeling bold. And then nothing. Crickets.
Here's the truth: brands aren't looking for someone excited about their product. They're looking for someone who can make content that sells. Your pitch needs to prove that — fast.
In 2026, the UGC market is more competitive than it's ever been. But it's also more accessible. Brands of every size now allocate budget specifically for UGC, and platforms like Pitchlo — with 5,000+ vetted creators and 800+ live brand jobs updated daily — have made it easier than ever to get in front of brands that are actively looking to hire.
This post breaks down exactly how to pitch brands as a UGC creator in a way that gets responses.
Why Most UGC Pitches Get Ignored
Before you write a single word of your pitch, you need to understand why most of them fail. It's not because your content isn't good. It's because your pitch doesn't answer the one question every brand manager is silently asking: Why should I pay you specifically?
You're leading with yourself, not their problem
Most pitches start with "Hi, I'm [Name] and I'm a content creator who loves [product category]..." That's about you. Brands don't care about you yet. They care about results — more specifically, content that converts browsers into buyers.
You're sending cold pitches to the wrong people
Emailing a generic "info@" address or DMing a brand's main Instagram account is close to useless. Brand managers, marketing directors, or social media managers are who you want. is still one of the best places to find the right contact at a brand.
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Sending a Google Drive link with 12 random videos is not a portfolio. A portfolio should show two or three examples that are directly relevant to the brand you're pitching — ideally in their niche, with a hook style that matches their audience.
Fix these three things before you send another pitch and your response rate will jump immediately.
What to Include in a UGC Creator Pitch
A winning pitch is short, specific, and focused on value. Here's what every pitch should include — and nothing more.
1. A one-line credibility statement
Not a bio. A statement. Something like: "I create short-form product demos for beauty and skincare brands — focused on hooks that stop the scroll." That's it. One sentence. The brand now knows exactly what you do.
2. Two or three relevant portfolio samples
Don't dump everything you've made. Pick the two or three videos most relevant to that brand's niche and aesthetic. If you're pitching a pet supplement brand, show pet content — not your cooking videos from six months ago. According to Influencer Marketing Hub, relevance is the single biggest factor brands weigh when evaluating creator pitches.
3. A specific offer — not a vague "I'd love to collaborate"
Tell them exactly what you're proposing. For example: "I'd love to create three 15-second product demos for use in your paid social ads. I can turn these around in five business days." Specificity builds confidence. Vagueness kills deals.
4. One clear call to action
End with a simple ask. A 15-minute call. A reply with their brief. Something easy to say yes to. Don't make them figure out the next step.
Keep the whole pitch under 150 words. If you can't say it in 150 words, you haven't figured out what you're offering yet.
How to Find Brands Worth Pitching
Pitching the wrong brands is a huge time sink. Here's how to build a targeted list that actually makes sense for your niche and content style.
Start with brands already running UGC ads
This is the fastest signal that a brand has budget and is open to creator content. Open the Meta Ad Library and search brands in your niche. If their ads look like creator-made content — handheld camera, direct-to-camera delivery, natural lighting — they're already buying UGC. That's your warm lead.
Look at who's tagging UGC creators on TikTok
Search your niche on TikTok (e.g. "#ugcfitness" or "#ugcbeauty") and see which brands are already posting creator content or commenting on it. These brands are in active buying mode.
Use a marketplace to cut straight to active jobs
Cold pitching is a numbers game with a low hit rate. The faster path is pitching brands that have already posted a job and said they're looking. Pitchlo has 800+ live brand jobs across beauty, tech, food, health, fitness, parenting, and pets — updated daily. You can browse jobs by niche and apply directly through the platform without ever sending a cold email.
Subject line is everything. Most pitch emails are deleted before they're read. Here's how to write one that gets opened — and one that gets a reply.
Subject lines that work
Avoid generic openers like "Collaboration Inquiry" or "UGC Partnership." Every brand manager sees fifty of those a week. Instead, try:
"3 video concepts for your Q2 paid social — no strings"
"Quick idea for [Brand Name]'s TikTok ads"
"UGC for [Brand Name] — here's what I'd make"
Specific, curiosity-driven, short. That's the formula.
The pitch email structure
Line 1: Why you're reaching out (one sentence, specific to their brand).
Line 2-3: Your one-liner + most relevant portfolio link.
Line 4-5: Your specific offer — what you'll make, how many pieces, turnaround.
Line 6: Your clear CTA.
Sign off with your name, your niche, and a link to your portfolio or Pitchlo profile. That's it. No fluff. No "I'm such a huge fan of your products." Brands respect brevity.
According to Sprout Social, the average professional receives 120+ emails per day. Your pitch has about three seconds to earn a read. Make every line earn its place.
Real Example: How Maya Turned One Good Pitch Into Four Brand Deals
The creator: Maya, a health and wellness UGC creator based in Austin, Texas.
The situation: Maya had been making content for six months but had only landed one unpaid collab. Her pitches were long, enthusiastic, and vague — she admitted they basically said "I love your brand, let's work together."
What she did: Maya rewrote her pitch template using the structure above. She cut it to 130 words. She built a niche portfolio of five videos specifically for health supplement brands. She used the Meta Ad Library to find three brands already running UGC-style ads, pitched them directly, and also applied to four live jobs in the health niche on Pitchlo.
The result: Within three weeks, she heard back from two of her cold pitches and landed two Pitchlo jobs — a $350 three-video deal with a protein powder brand and a $275 two-video deal with a sleep supplement company. Four paid deals in one month. The only thing that changed was her pitch.
If you're ready to apply what Maya did, create your free Pitchlo profile and start applying to health and wellness brand jobs today.
Frequently Asked Questions
Do I need a large following to pitch brands as a UGC creator?
No — and this is the biggest misconception in the space. UGC is about the content itself, not your audience size. Brands license UGC for their own ads and channels. Your follower count is irrelevant. What matters is whether your content looks good and converts.
How much should I charge as a UGC creator when pitching brands?
For beginners, $100–$200 per video is a common starting range. With a small portfolio and some completed deals, $250–$500 per video is realistic. Rates go higher once you can show performance data — like a video that drove real sales results or strong ad metrics.
How many brands should I pitch per week?
Quality beats quantity. Five well-researched, personalized pitches will outperform fifty generic ones every time. That said, applying to jobs on a marketplace like Pitchlo is faster than cold pitching, so you can hit higher volume there without sacrificing quality.
What's the difference between pitching cold versus applying on a marketplace?
Cold pitching means reaching out to brands who haven't asked to hear from you. It has a lower hit rate but gives you access to brands not on any platform. Marketplace applications — like through Pitchlo — go to brands who've already posted a job, so they're actively looking. Most successful creators do both.
Should I follow up if a brand doesn't reply to my pitch?
Yes — once. Wait five to seven business days, then send a short follow-up. Something like: "Just wanted to bump this in case it got buried — happy to share more examples if helpful." One follow-up is professional. More than that crosses a line.
Start Pitching — And Start Landing Deals
Knowing how to pitch brands as a UGC creator is genuinely a skill — and most creators skip learning it. They send weak pitches, get no replies, and assume the market is too competitive. It's not. The market is full of brands actively looking for creators who make content that works.
You now have the framework. A sharp credibility statement. A lean portfolio. A specific offer. A subject line that gets opened. And the right targets.
The fastest way to put it into practice? Apply to brands that are already hiring. Pitchlo has 800+ live brand jobs posted by brands ready to pay creators today — across beauty, health, fitness, food, tech, pets, and more.
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