Pitchlo

UGC open data: creator pay rates and job listings

Pitchlo publishes the pay and volume figures behind its UGC job board as free open data: three CSV files built from live job listings, updated on the 1st of every month and archived with a DOI. Reuse them under CC BY 4.0 with attribution.

The files

  • UGC pay by niche and pay basis (ugc_pay_by_niche_and_pay_basis.csv)

    Listed pay for every niche, split by how the brand pays (per video, per project, monthly, hourly): listing counts and the 10th to 90th percentiles in US dollars. Charted on the UGC pay data page.

  • UGC job listings by month (ugc_job_listings_by_month.csv)

    New listings per month by niche and by source type (brand-posted or sourced from public boards).

  • Weekly UGC market index (ugc_market_index_weekly.csv)

    Open UGC jobs and listed pay, week by week. Charted on the UGC market index page.

How the data is built

  • Job listings only: no creator, application or pitch data.
  • Small groups are left out or blanked: counts under 10, and percentiles from fewer than 30 listings.
  • Pay is the rate the brand listed, in the basis it listed it (per video, per project, monthly or hourly). It is not what any creator was finally paid.
  • Monthly listing volume depends on which public boards were being collected that month, so the listings-by-month file carries a source-type column. Compare months within a source type.