Social Media Content Specialist, Health & Wellness, $55-95/hr

We are seeking a creative and visually driven Social Media Content Specialist to develop compelling content for the launch of an emerging health and wellness brand. This is a hands-on creative role for someone who understands how to make brands look polished, current, and engaging across Instagram, Facebook, and TikTok. You should be equally comfortable developing creative ideas, editing video, creating paid social ads, and using the latest editing and AI platforms to produce high-quality, brand-appropriate visuals. You will create original short-form advertising content optimized for each platform, edit video using CapCut and Adobe Premiere Pro, and stay current with social trends and emerging content tools. You'll collaborate with creative and marketing teams to maintain a consistent, elevated brand aesthetic, help plan content calendars and product launches, and use performance data to improve future content strategy. This role requires proven experience as a strong visual storyteller who understands premium branding, knows what performs on social media, and can turn creative concepts into polished content that drives results. You should go beyond simply following trends, bringing strategic thinking and creative excellence to every deliverable.