Senior Food CPG Launch Playbook Reviewer – $750

SAI is an Italian filled-pasta manufacturer based in Bologna preparing a US market launch for its Ready Rounds brand—a shelf-stable filled pasta that cooks in 5 minutes. The company has completed an internal social and launch playbook covering TikTok and Instagram strategy, including UGC creator seeding, discount codes, affiliate commission structure, content calendars, paid media allocation, and KPIs across three brands. This is a senior review engagement, not a strategy build. You will pressure-test the completed 15-page playbook and supporting budget to identify what should be cut, added, or re-sequenced before US launch investment. The scope is 4–8 hours: review the playbook, flag recommendations, and identify the 2–3 highest-risk decisions. Deliverables are a written memo with findings and a 45–60 minute call, due within 2 weeks of start. Candidates should provide one example of a US food or CPG brand launch they reviewed and describe what changed in the plan based on their input.