Influencer Marketing Specialist – Micro-Influencer & UGC Manager for AI App Launch

Job Title: Influencer Marketing Specialist – End-to-End Micro-Influencer & UGC Campaign Manager for AI App Launch Company Overview: Ashburn Connect LLC is launching early access for AI Dating 3.0—a next-generation matchmaking platform designed to eliminate swiping fatigue through intent-driven AI pairing. We are seeking an experienced Influencer Marketing & UGC Specialist to build, execute, and manage our entire creator outreach pipeline. Project Scope & Core Objectives: The primary goal of this role is to identify, recruit, brief, and manage high-performing micro-influencers and User-Generated Content (UGC) creators across TikTok and Instagram Reels. You will drive targeted traffic to our dedicated Jotform early access landing page while maintaining strict cost-per-lead efficiencies and securing long-term media rights. Target Target Niches: Tech, Entrepreneurship, Lifestyle, Dating & Relationships, and Comedy/Entertainment. Creator Payout Budget: $50–$100 per approved video asset (paid directly to creators). Target Performance Metric: CPL (Cost Per Lead) of $1.50–$4.00 on landing page sign-ups. Key Responsibilities: Creator Sourcing & Vetting: Identify and vet 10–15 relevant micro-influencers/UGC creators with real engagement, clean audience demographics, and high video production quality. Conduct initial outreach, negotiate rates within the $50–$100/asset cap, and handle all communications. Campaign Operations & Briefing: Distribute creative briefs and hook guidelines provided by the client. Coordinate contract execution, ensuring creators agree to all posting guidelines and media rights agreements. Content Approval & Publishing Workflow: Review all creator video drafts for messaging accuracy, brand safety, and call-to-action (CTA) clarity before anything goes live. Ensure creators use trackable Jotform landing page links ( in bio/captions. Asset Management & Licensing: Collect all raw, unedited high-definition video files (without watermarks or platform overlays). Secure signed releases for perpetual, full commercial ad usage rights for all assets (for paid traffic and ad repurposing). Milestone Payment Structure (Escrow Protection) Funds will be held in escrow and released strictly upon completion and approval of each phase: Milestone 1: Campaign Strategy & Vetted Creator Pipeline (25%) Deliverable: A comprehensive spreadsheet featuring 15–20 fully vetted creator candidates (including handle, engagement rates, audience demographics, and estimated response rates). Milestone 2: Creator Onboarding & Brief Sign-Offs (25%) Deliverable: 3–5 signed creator agreements within the $50–$100 payout range, alongside locked creative briefs and posting schedules. Milestone 3: Asset Approval & Live Publishing Execution (30%) Deliverable: Client-approved UGC video drafts published live on creator channels with trackable landing page links active. Milestone 4: Performance Analytics & Full Media Rights Transfer (20%) Deliverable: Final campaign performance report (views, clicks, conversions, CPL breakdown) AND Google Drive folder containing all raw video assets with signed perpetual commercial rights releases. Mandatory Client Guardrails Strict Approval Gate: No creator post or video asset may go live without explicit written client approval. Perpetual Rights Requirement: All UGC assets must come with full perpetual commercial usage rights for paid ad campaigns. Escrow Compliance: Payment releases occur exclusively through verified milestone completions.