Content Creator for AI Tutoring App – $500

Athena is seeking a content creator to manage and execute its organic content strategy across multiple platforms. You will own the full content lifecycle—from planning and creation to posting and performance analysis—across two distinct content tracks: fast-paced short-form content (TikTok, Instagram Reels, YouTube Shorts) targeting students in grades 8–12, and slower, trust-building long-form content (Instagram carousels, YouTube long-form) targeting parents as decision-makers. Content planning will align with real school-year moments such as back-to-school season, PSAT preparation, and AP exams rather than generic evergreen posts. Your responsibilities include writing, shooting, directing, and editing short-form content designed to capture student attention, creating longer-form pieces that build parent confidence and drive subscriptions, and coaching on-camera delivery for the founder and team members when needed. You will track performance metrics with a focus on conversion outcomes—specifically paid Core-tier subscriptions—rather than vanity metrics like views or follower growth. You are an ideal fit if you have a proven track record creating or managing short-form content that drives measurable results, can execute two distinct content styles simultaneously (teen-facing hooks and parent-facing trust-building pieces), and have experience building content calendars around seasonal and educational milestones.