Marketing Lead / Head of Organic Marketing — Fashion & Streetwear Brand

About Bruised Bruised is a growing Gen Z streetwear brand specializing in expressive fashion, denim, and alternative-inspired clothing. We're looking for a highly motivated, creative, analytical, and proactive Marketing Lead to take ownership of our organic marketing, social media presence, content strategy, community engagement, and product launch campaigns. We're not looking for someone who simply follows instructions, schedules posts, or completes assigned tasks. We want someone who constantly thinks about how to grow the brand, identifies opportunities independently, and takes full ownership of executing their ideas. You should be passionate about fashion, social media, internet culture, and understanding what makes Gen Z consumers engage with and purchase from brands. Key Responsibilities 1. Social Media Management & Content Creation Take full ownership of all Bruised social media accounts, including Instagram, TikTok, Pinterest, and other relevant platforms. Edit engaging short-form videos, including Reels and TikToks. Plan, schedule, and publish content consistently. Develop and manage a weekly and monthly content calendar. Identify trending formats, sounds, memes, and content opportunities. Repurpose high-performing content across platforms. Maintain consistent brand messaging and visual identity. 2. Organic Growth & Marketing Strategy Develop and execute strategies to increase organic reach, followers, engagement, and website traffic. Research competing fashion and streetwear brands to identify successful marketing strategies. Identify new audience segments and opportunities to expand Bruised's reach. Analyze successful content and develop repeatable content concepts. Continuously test new creative approaches, hooks, formats, and marketing angles. Proactively propose and execute new marketing initiatives. 3. Community Engagement & Brand Building Develop strategies to build an engaged, loyal community around Bruised. Create relatable memes, lifestyle content, and culturally relevant posts. Manage community engagement through comments, stories, polls, and other interactive formats. Encourage user-generated content and customer participation. Identify opportunities for giveaways, challenges, collaborations, and community campaigns. Monitor audience sentiment and identify opportunities to strengthen customer relationships. 4. Product Launches & Marketing Calendar Work directly with the Head of Product Development to stay informed about upcoming collections and releases. Develop and maintain a 30–60-day marketing calendar. Plan and execute marketing campaigns for product launches. Coordinate product teasers, announcements, countdowns, and promotional content. Ensure all marketing materials are prepared ahead of launch dates. Collaborate with operations to ensure marketing campaigns align with inventory availability and fulfillment readiness. 5. Creative Direction & Brand Positioning Develop creative concepts for social media campaigns and photoshoots. Create clear briefs for photographers, editors, and content creators. Identify new creative directions that expand Bruised's audience while maintaining its identity. Research fashion trends, consumer interests, and emerging aesthetics. Analyze which creative concepts, products, and styling approaches resonate most with customers. Maintain a consistent and recognizable brand identity across platforms. 6. Influencer Marketing & Collaborations Identify influencers and creators who align with Bruised's target audience. Coordinate organic influencer partnerships, gifting, and seeding campaigns. Work alongside the UGC outreach and production teams. Track influencer content performance and identify successful partnerships. Propose creative brand collaborations and promotional opportunities. 7. Customer Communication & Brand Reputation Work closely with the Head of Operations and Customer Service teams. Communicate important customer updates, including shipping delays, product updates, and announcements. Monitor customer feedback and brand sentiment across social media. Identify recurring customer concerns and recommend solutions. Help develop strategies to strengthen brand trust and customer loyalty. Ensure public-facing customer communications are clear, accurate, and consistent. 8. Marketing Analytics & Reporting Track social media performance, including views, reach, followers gained, engagement, and website traffic. Analyze content performance and identify what is working versus underperforming. Track organic-attributed sales and conversion performance where measurable. Prepare detailed weekly and monthly performance reports. Explain performance trends and recommend specific improvements. Set measurable marketing goals and take ownership of progress toward them. 9. Cross-Department Marketing Coordination Coordinate with product development, operations, customer service, creative, UGC, and email/S