Cat Litter UGC Ad
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Job Description
I’m looking for a UGC creator who owns a cat to create a short-form video ad for Cat Butler, our pea-based clumping cat litter. The goal is to create something that feels like an honest recommendation/review from a real cat owner rather than a polished commercial. I really like your natural style and would love for you to bring your own personality to the video. What I’m looking for: • 30–60 second vertical UGC video (9:16) • You and your cat featured in the video • Show the litter and ideally your cat using/interacting with the litter box • Demonstrate some of the product rather than only talking to camera • Natural, conversational delivery • Raw footage + edited final video • Content that can be used for paid advertising on YouTube/Google and social media • Up to 2 reasonable rounds of revisions if changes are needed Some of the main things that make our litter different are that it’s pea-based, virtually dust-free, low tracking, unscented, strong clumping, and has great odor control. The pellets are also larger, so they’re less likely to get caught in cats’ paws and tracked around the house. I can provide a creative brief with the key points and a few hook ideas, but I don’t want you to read from a rigid script. I’d much rather the video sound like something you would genuinely say after trying the product. I’ll ship the litter to you for you and your cat to test before filming. If the first project goes well, I’d also be interested in working together on additional UGC ads in the future.