Social Media Content Creator for Brand Launch

Social Media Content Creator | Lifestyle Brand Launch My business is ifestyle brand launching in February 2027, starting with a pyjama collection. The brand focuses on everyday comfort, slow living and timeless design. I’m looking for a freelance content creator to plan and create content for Instagram and TikTok, building awareness and a community ahead of launch. Brand voice and style Our voice is warm, calm, personal and clear. Use simple, natural language. Avoid clichés, overly poetic wording and pushy sales language. Visually, the content should feel soft, light and refined, with clean layouts and everyday lifestyle moments. Scope of work - Pre-launch content ideas and strategy. - Reels, short videos, photos and social posts. - Captions in the brand’s voice. - A content calendar with a clear posting schedule. Samples are still being finalised. The initial content will need to introduce the brand and its lifestyle before products are available to shoot. I’d like to start with a small batch of content, with potential for ongoing work. This role requires both planning and content creation. Please include: - Relevant portfolio examples. - Your approach to creating content before products are available. - Rates or packages, including the number and type of deliverables. - Your location and availability. - Whether you provide filming, photography, editing and posting.