Social Media Account Management

Social Media Manager & Content Creator (Part-Time, Freelance) About the Role We are looking for a proactive and creative Social Media Manager & Content Creator to help manage and grow our brand's social media presence across multiple international markets, including Germany, the United States, and France. This role goes beyond simply managing social media accounts. We are looking for someone who can take an active role in content creation, including filming, photography, video editing, and developing engaging social media content tailored to different audiences and markets. You will be responsible for maintaining our social media presence, creating relevant content, engaging with our online community, and helping strengthen our brand awareness internationally. This is an ongoing, part-time freelance opportunity with a flexible working arrangement. We do not require a rigid posting schedule or a fixed number of posts per week. Instead, content production and publishing frequency will depend on our actual business needs, marketing priorities, and available content opportunities. Key Responsibilities 1. Social Media Managemen - Manage and maintain our brand's social media accounts across relevant platforms. - Plan, create, schedule, and publish engaging social media posts. - Monitor comments, messages, and audience interactions, and engage with followers regularly. - Maintain a consistent brand voice and visual identity across platforms. - Monitor account performance and provide insights and suggestions for improvement. 2. Content Creation & Production - Develop creative content ideas based on our brand, products, and marketing objectives. - Film and capture original photo and video content when needed. - Edit short-form videos and other social media assets for platforms such as Instagram, Facebook, TikTok, and YouTube. - Create visually appealing content, including reels, short videos, product showcases, and behind-the-scenes content. - Repurpose existing materials into engaging content suitable for different platforms. 3. International Market Outreach & Localization - Help adapt social media content and communication strategies for different international markets, particularly Germany, the United States, and France. - Understand regional audience preferences, cultural differences, and local social media trends. - Support outreach and engagement initiatives to increase brand visibility in these markets. - Identify relevant local communities, creators, influencers, and potential collaboration opportunities. - Ensure that content feels natural and relevant to local audiences rather than simply translating the same content into different languages. 4. Performance Monitoring & Growth - Track key social media performance metrics, including engagement, reach, impressions, and follower growth. - Identify opportunities to improve content performance and audience engagement. - Provide regular updates on account activity, content performance, and recommendations. - Stay up to date with social media trends, platform updates, and emerging content formats. Requirements & Qualifications - Proven experience in social media management and content creation. - Hands-on experience with filming, photography, and video editing. - Familiarity with major social media platforms, including Instagram, Facebook, TikTok, YouTube, and LinkedIn. - Strong understanding of social media content strategies and audience engagement. - Experience working with international brands or diverse audiences is highly preferred. - Ability to adapt content to different cultural contexts and regional markets. - Strong written and visual communication skills. - Creative, self-motivated, organized, and proactive. - Able to work independently while maintaining clear and consistent communication. - A portfolio or examples of previously managed social media accounts and self-produced content are required. Language Skills: - English proficiency is required. - German and/or French proficiency is a strong advantage. - Native-level understanding of one or more of our target markets is highly valued. Working Arrangement - Part-time freelance collaboration. - Flexible working schedule based on business needs and content opportunities. - No fixed weekly posting quota or rigid content production frequency. - We value quality, creativity, and consistency over simply meeting a posting target. - We are looking for someone who can take ownership of our social media presence and prioritize this ongoing collaboration. - We prefer a freelancer who can dedicate meaningful time and attention to our brand rather than someone juggling a large number of unrelated client projects. - Proactive communication, reliability, and long-term commitment are important. How to Apply Please include the following information in your proposal: 1. A brief introduction and overview of your relevant experience. 2. Examples of social media accounts you have managed or contr