Refine Wordmark Logo for Travel Brand – $500
Job Description
Kinda Far is a creator-focused group travel brand organizing trip experiences for TikTok creators. The brand emphasizes travel, content creation, community, and shared memorable experiences with a casual, self-aware tone—positioning itself as the friend who convinced 20 creators to fly somewhere and make content together rather than a traditional luxury travel agency. We are seeking a designer to refine an existing lowercase 'kinda far' wordmark with an integrated airplane detail into a clean, production-ready logo system. The work involves preserving the casual, slightly hand-drawn personality of the current draft while improving readability, spacing, vector quality, balance, and small-size usability. The final logo should feel creator-friendly and playful without being corporate, and must work across merchandise, social media, and small sizes. Deliverables include refined horizontal and stacked logos, a simplified icon/social avatar version, one-color and reversed versions, and clean final files in SVG, AI/EPS, PDF, and transparent PNG formats. The designer should avoid standard travel agency aesthetics such as palm trees, globes, tropical colors, or generic vacation branding.