Social Media Expert / Team Manager for Pet Food Company

Social Media Content & Growth Team — Pet Brand / High-Volume Content Engine We’re looking for an exceptional social media content team to take ownership of content production and social growth for Small Pet Select, an established pet food brand focused on rabbits, guinea pigs, chinchillas, chickens, and other small animals. We have a tremendous amount of existing knowledge, educational material, blog content, long-form YouTube videos, product information, customer content, and brand history. We need a team that can turn all of this into a high-output social media content engine. This is NOT simply a social media scheduling position. We are looking for a team that can: Find Content Repurpose It Create Edit Publish Engage Test Analyze Repeat Platforms You should have strong experience producing content for: Instagram TikTok Facebook YouTube Shorts Other emerging short-form platforms when relevant CONTENT REPURPOSING IS A HUGE PART OF THIS ROLE We already have valuable long-form content. We need a team that is excellent at finding the best ideas inside existing content and turning one piece of content into many pieces of social content. For example: Long-form YouTube video 5–10+ Shorts/Reels/TikToks Educational clips Quote graphics Carousels Facebook posts Stories Tips and FAQs Blog article Instagram carousel Educational Reel TikTok Facebook post Infographic Story series Short-form scripts Multiple hooks/angles The goal is NOT to constantly reinvent the wheel. The goal is to build a system that extracts maximum value from everything Small Pet Select already creates while also producing fresh, original social content. Content Categories There is an enormous amount of content opportunity within our brand: Rabbits Guinea pigs Chinchillas Chickens Small animal nutrition Hay and feeding Pet health and wellness Educational content Cute/funny animal content Customer pets Product education FAQs Myth vs. fact Tips and how-to content Seasonal content Behind-the-scenes content User-generated content Community stories Giveaways and contests We want a team that can take this subject matter and make it educational, entertaining, highly shareable, and native to each social platform. Giveaways & Community Growth We also want someone who understands how to use giveaways, contests, collaborations, UGC, and community engagement to grow the brand. This includes: Developing giveaway concepts Creating all giveaway creative Writing posts and rules Coordinating campaigns Encouraging UGC Featuring customer pets Creating recurring community campaigns Identifying potential creators/influencers for collaborations Turning giveaway participants and customers into long-term followers Small Pet Select has a passionate customer base. We want to activate that community much more aggressively through social. What We're Looking For Ideally, you are an experienced social media operator who already has a TEAM behind you. Your team may include: Video editors Graphic designers Content researchers Copywriters Social media managers Community managers We are completely open to an offshore or international team and actually see significant advantages in finding a highly capable team that can provide substantial production capacity at a competitive cost. However, quality is extremely important. We want: HIGH QUALITY + HIGH VOLUME + FAST EXECUTION + GREAT COST EFFICIENCY Cheap content that looks cheap is NOT what we're looking for. Responsibilities Your team would be responsible for: Developing our overall social content strategy Reviewing our existing content library Mining blogs and long-form videos for social content Turning existing assets into dozens of new pieces of content Editing Reels, TikToks, and YouTube Shorts Creating graphics and carousels Writing hooks, captions, and CTAs Creating educational and entertaining pet content Developing giveaway and contest campaigns Finding opportunities for UGC Repurposing winning content across platforms Publishing/scheduling content Managing the content calendar Identifying social trends relevant to our audience Testing different hooks and creative formats Tracking performance Identifying winning content Producing more variations of what works Continuously increasing the quality and quantity of our content We Want a Content Machine We don't want to produce 8–10 posts per month. We want to build a system capable of producing a large amount of quality content every week. A single great blog, video, customer story, question, or educational idea should potentially become 10, 20, or even 30 different pieces of content. We want someone who thinks this way naturally. You should constantly be asking: “How many great pieces of content can we create from this?” rather than: “What should we post today?” About Small Pet Select Small Pet Select is an established premium pet food and supplies company serving passionate pet owners. Our primary communitie