Social Media Manager - Pet Food Brand - $50-120/hr

Small Pet Select, an established pet food brand specializing in nutrition for rabbits, guinea pigs, chinchillas, chickens, and other small animals, is seeking an experienced social media team to drive content production and growth across multiple platforms. The company has substantial existing assets including long-form YouTube videos, blog content, educational materials, product information, and customer-generated content that requires strategic repurposing. This role focuses on building a high-volume content engine that sources, repurposes, creates, edits, publishes, and analyzes social media content. You will work across Instagram, TikTok, Facebook, YouTube Shorts, and emerging short-form platforms, transforming single pieces of long-form content into multiple optimized formats. For example, a YouTube video becomes 5-10+ Shorts, Reels, TikToks, educational clips, quote graphics, and carousel posts, while blog articles are adapted into various social formats with different hooks and angles. Responsibilities include identifying content opportunities within existing materials, executing the full content lifecycle from creation through engagement and analytics, and continuously testing and refining approaches. This is a strategic, production-focused position requiring strong experience in content repurposing, platform optimization, and social media growth tactics.