AI Video Creator for DTC Brand Product (15-20 seconds)

We are a growing direct-to-consumer (DTC) brand looking for an experienced AI Video Creator / AI UGC Specialist to produce a realistic, high-converting UGC-style product ad using AI video generation tools. The goal is a video that looks and feels like authentic user-generated content — a real customer filming on their phone, talking about our product naturally — not a polished studio commercial. It should stop the scroll, build trust, and drive conversions on paid social. You will own the full process: creative concept, scriptwriting, AI generation, voice delivery, and final editing. Scope of Work 1. Creative Concept & Script Research our product, target audience, and competitor ads Develop a UGC ad concept with a strong 3-second hook Write a direct-response script (hook problem solution product demo benefits social proof CTA) Provide 2–3 hook variations for A/B testing 2. AI Avatar / AI Actor Generation Create hyper-realistic AI UGC creators/AI influencers that look like real people Natural skin texture, realistic lighting, authentic settings (home, bathroom, kitchen, car, gym, etc.) Casual handheld, selfie-style, phone-shot framing Consistent character appearance across all shots 3. Product Integration Our product must stay accurate: correct packaging, label, color, and shape Realistic product interaction: holding, unboxing, applying, using, before/after moments Image-to-video, compositing, or product placement techniques as needed 4. AI Voice Delivery & Lip-Sync Natural, conversational AI voiceover (not robotic) Accurate lip-sync and talking-head animation Human touches: pauses, emphasis, emotion, casual tone Option for different accents/voices 5. Final Editing Fast-paced UGC-style editing with jump cuts, zoom punches, and B-roll Trending animated captions/subtitles Product close-ups, text overlays, sound design, and background music Color correction, upscaling, and final polish Export in 9:16 vertical (plus 1:1 and 16:9 versions if needed) Deliverables 1 realistic UGC-style video ad (15–20 seconds) 2–3 alternate hook versions Captioned version + clean version (no captions) Final files optimized for TikTok Ads, Meta Ads (Facebook/Instagram Reels), and YouTube Shorts Revisions included until approved Preferred Tools / Experience Experience with some or all of the following is a big plus: AI video generation: Google Veo 3, Kling AI, Runway Gen-4, Sora, Hailuo/MiniMax, Seedance, Higgsfield, Luma Dream Machine, Pika AI avatars & UGC platforms: HeyGen, Arcads, Creatify, Captions AI, Synthesia, Hedra AI image generation: Midjourney, Flux, Nano Banana, Stable Diffusion AI voice: ElevenLabs or similar voice cloning/voice design tools Editing: Premiere Pro, After Effects, DaVinci Resolve, CapCut Upscaling/enhancement: Topaz Video AI Who We’re Looking For Proven portfolio of realistic AI UGC ads or AI-generated video ads (please share links) Understanding of direct-response marketing, hooks, and what converts on paid social Strong eye for realism — avoiding the “uncanny valley” AI look Experience with DTC/e-commerce niches (skincare, beauty, supplements, wellness, fitness, fashion, home gadgets, etc.) Good communication and ability to meet deadlines Potential for Long-Term Work If this ad performs well, we plan to scale into ongoing AI ad creative production — multiple ad variations, new hooks, and different AI creators for continuous ad testing. To Apply, Please Include: Links to 2–3 AI UGC or AI-generated ads you’ve created Which AI tools you’d use for this project and why Your estimated timeline and price A short hook idea for a DTC product ad (bonus points) Proposals without relevant AI UGC samples will not be considered.