Pet Niche UGC Creative Briefs

URGENT and SHORT TURNAROUND TIME. Please apply only if you can deliver the work within 3 days of contract confirmation. We’re looking for a creative strategist or UGC specialist to write 3 high-quality UGC video briefs for products in the pet niche (dog-focused). Each brief should give a creator everything they need to shoot a realistic, scroll-stopping 30-60 second video that feels like a genuine product review rather than an ad. What You’ll Deliver (per brief): - A clear concept and angle (e.g., problem/solution, “day in the life with my dog,” unboxing, first reaction, before/after) - A hook (first 3 seconds) with 2-3 alternative hook options - A full script or talking points in natural, conversational language (30-60 sec) - A shot list covering product close-ups, the dog interacting with the product, and the creator on camera - Creator and casting notes (who, tone, setting, dog type/behavior) - B-roll and on-screen text suggestions - CTA suggestion - Dos and don’ts to keep the video looking authentic, not polished or salesy What We Need From You: - Proven experience writing UGC briefs or scripts for DTC / e-commerce brands, ideally pet or lifestyle - Strong understanding of what performs on TikTok, Reels, and Meta ads - Ability to write like a real pet owner, not like an advertiser - Clear written English and clean, easy-to-follow formatting - Familiarity with direct-response principles (hooks, retention, objections, social proof) To Be Considered, Please Include: - A portfolio or samples of UGC briefs/scripts you’ve written (pet niche preferred) - A short description of your process and turnaround time - Your availability to start