Social Media Growth Specialist — Facebook, Instagram & TikTok | 2 Brands | Long-Term

We are looking for a Social Media Growth Specialist, not someone who simply creates graphics and posts content. You will be responsible for growing the social media presence of two businesses across: Instagram Facebook TikTok The Businesses Mobile Mobile Orlando (MMO) Local consumer electronics business specializing in iPhone/device repair, device buybacks, refurbished electronics and related services in the Orlando, Florida market. Valerus Home Experts (VHE) Real estate investment company focused on helping motivated property sellers through cash offers, wholesale, creative finance, novation and other selling solutions. ⸻ What We Need We already understand that posting consistently is important. We are looking for someone who understands how to actually grow social media accounts and generate traction. You should actively look for opportunities to increase: Reach Views Followers Engagement Shares Saves Comments Profile visits DMs Website traffic Leads This means you should not wait for us to tell you every little thing to do. We want someone who studies the accounts, studies competitors, watches trends, tests strategies, looks at analytics and proactively recommends what should be done next. ⸻ Responsibilities You will manage both brands and be responsible for: Content Strategy Develop the weekly content strategy for both companies Research trending topics, formats, sounds, hooks and content ideas Research competitors and identify content that is performing well Develop content specifically for each business and target audience Create strong hooks and captions Repurpose content intelligently across Facebook, Instagram and TikTok Content Creation Create/edit short-form videos Create Reels and TikToks Create supporting graphics/carousels when appropriate Turn raw footage we provide into engaging content Use tools such as Canva and AI tools to speed up production Create content even when our team cannot provide new footage by using educational, FAQ, storytelling, trend and other appropriate formats Organic Growth We expect you to actively work on growing the accounts instead of only posting. This can include: Engaging with relevant accounts Commenting strategically on relevant/local content Engaging with followers and potential customers Responding to comments Responding to appropriate DMs Building relationships with relevant local/community pages Identifying collaboration opportunities Participating in relevant conversations Finding creative ways to increase organic reach Recommending additional growth strategies We are open to different legitimate organic-growth strategies if you can explain why they work. NO: Fake followers Purchased engagement Bots Spam Fake comments Follow/unfollow automation Anything that could damage or get our accounts restricted We want real people and real business results. ⸻ Analytics & Optimization You will be expected to analyze performance instead of blindly continuing the same strategy. Track things such as: Reach Views Watch time/video retention Engagement rate Shares Saves Profile visits Follower growth DMs/inquiries Website clicks Leads generated Best-performing topics Best-performing hooks Best-performing formats Best posting times Every week, I want to know: What worked? What didn’t work? Why? What are we changing next week? ⸻ 30-Day Goal I expect to see measurable improvement within the first 30 days. During Week 1, you will establish baseline metrics for both businesses. At the end of 30 days, you should be able to show improvements in areas such as: Reach Views Engagement Followers Profile activity DMs/inquiries Website traffic Leads I am not looking for fake promises or someone promising that every video will go viral. I AM looking for someone who can clearly demonstrate that the accounts are moving in the right direction. ⸻ Schedule 15 hours per week Monday–Friday Approximately 3 hours per day You do NOT have to manually be online every time a post goes live. Content should be scheduled when appropriate. Your working hours should primarily be used for: Strategy Content creation Editing Research Growth activities Community engagement Analytics Optimization ⸻ Budget $300/month fixed This is intended to be a long-term position for the right person. There may also be opportunities for additional responsibilities and performance-based incentives as the businesses grow. ⸻ Who We Want You should be: Highly experienced with Instagram, Facebook and TikTok Strong with short-form video Good at identifying trends Strong at writing hooks Analytical Creative Proactive Organized Able to work independently Comfortable using AI tools * Focused on results rather than simply completing tasks You should understand the difference between: “I posted 20 times this m