Social-First Video Creator / Motion Designer – App & Product Content (Instagram Reels + TikTok)

About Glance Glance is an AI-powered personal shopping app that helps people discover products, explore their style, and find recommendations personalized to their needs. We're building a social presence that makes having a personal shopper feel relevant, useful, and entertaining. The Opportunity We're looking for a creative, social-native video creator, motion designer, or small production team to help us develop a distinctive visual style for our short-form social content. Our biggest challenge is bringing our app experience to life on Instagram Reels and TikTok. We don't want traditional app demos, generic screen recordings, or overly polished product advertisements. We want content that feels like it belongs in someone's feed—creative, culturally relevant, visually engaging, and entertaining. Think Daydream's approach to making a digital product feel like social content rather than a commercial. What We're Looking For 1. Phone-Screen & Product-Led Content (Top Priority) We're looking for someone who can creatively translate an app experience into compelling short-form videos. This could include: Creative phone-screen treatments and screen-recording edits Motion graphics, UI animation, and dynamic text overlays Visualizing AI conversations and personalized recommendations Integrating product features into relatable shopping situations Developing repeatable video formats that make the product instantly recognizable The goal is to develop a visual language we can use consistently, not just produce one-off videos. Creative references: 2. Reactive Pop Culture & Trend Content Quick-turn, social-native videos that connect relevant cultural moments, entertainment, and internet trends back to Glance. Reference: 3. Product Announcements & Feature Launches Creative ways to introduce new app features, capabilities, and product updates without relying on traditional promotional content. 4. Scripted Short-Form Content Concept-driven videos built around humor, relatable shopping scenarios, and everyday consumer behaviors. References: Ideal Experience Strong portfolio of Instagram Reels, TikToks, or social-first video Experience with app-based brands, consumer technology, or digital products Excellent motion graphics, editing, and visual storytelling skills Ability to develop creative concepts, not just execute supplied storyboards Understanding of social trends, pacing, humor, and platform-native storytelling Ability to create repeatable formats and work on quick turnarounds Experience with consumer apps, AI products, or tech startups is a plus. Potential Scope We're initially looking to commission a paid creative test with a small number of shortlisted candidates. The test will focus primarily on phone-screen and product-led storytelling. We'll provide access to relevant product materials, brand guidelines, and creative references. We'd like to evaluate your ability to develop a concept, establish a visual treatment, and produce a finished short-form video. For the right partner, there is potential for an ongoing relationship producing a consistent stream of social content. How to Apply Please include: A portfolio featuring relevant short-form social video work, particularly projects involving app interfaces, screen recordings, motion graphics, or digital products. Two or three examples that best demonstrate your ability to make a product experience feel entertaining and native to social. A brief explanation of how you approach creative development, from concept through final production. Your typical pricing for a 15–30-second social video and availability for ongoing projects. Whether you work independently or with a small creative team. Important: We're particularly interested in seeing how you've made digital products visually interesting on social. Please lead with relevant examples rather than a general video production reel.