NYC UGC Creator

Glance is looking for NYC-based creators to produce short-form vertical content around an upcoming out-of-home campaign taking place on the streets of New York City. This opportunity is invite-only. Please apply only if you received this job post directly from our team. ## THE ASSIGNMENT You’ll create 3–5 distinct vertical videos featuring assigned Glance posters and/or street executions in NYC. The creative concept is simple: the content should feel like you naturally discovered something on the street that was weirdly specific, funny, relatable, or personally relevant enough to make you stop. Think: “New York is speaking directly to me today.” This is not traditional branded UGC or a polished product explainer. We want the videos to feel native to TikTok/Reels — handheld, conversational, immediate, and believable. We will provide you with: Assigned NYC locations and OOH executions Specific creative route/concept for each video Opening hook and story beats Direction on required shots and interactions Glance product/QR direction where applicable You’ll follow the assigned premise and story arc while delivering it naturally in your own voice. ## DELIVERABLES Creators will be assigned 3–5 videos total. For each video, please provide: 1 finished vertical 9:16 edit, approximately 15–40 seconds Raw footage At least 2 opening takes/alternate hooks Clear footage of the assigned Glance OOH execution Creator reaction/interaction with the specific poster or stencil QR scan, pull-tab, screen interaction or Glance result when assigned Clean footage without platform watermarks or uncleared music No posting to your personal social channels is required. ## RATE $160 per completed video Depending on your assigned scope: 3 videos = $480 4 videos = $640 5 videos = $800 The final number of videos will be confirmed with you before production begins. One reasonable revision round is included. ## TIMING Filming will take place during the Glance NYC OOH activation. Content will need to be captured and uploaded quickly so Glance can begin using assets while the campaign is live. Please be prepared for fast turnaround and rolling delivery rather than waiting until all videos are complete. ## USAGE Rate includes 30 days of organic and paid usage across Glance-owned social channels. No creator-channel posting is required. ## CREATIVE DIRECTION The content should feel: Found, not introduced Conversational, not scripted or overly polished Specific to the exact poster/street execution Handheld and visibly filmed on a real NYC street Curiosity-first, with the Glance/product reveal happening naturally afterward Avoid traditional GRWM intros, sit-down explainers, product tutorials, overly polished brand content, or generic reactions that could apply to any campaign. The goal is to make someone watching think: “Wait — what did that sign just say?” …and want to keep watching to see where it leads. Full creative direction, assigned scripts/routes, locations and production requirements will be provided upon booking.