Pet Brand UGC Script Strategist – $500

An 8-figure DTC pet brand is seeking a creative strategist to develop UGC ad scripts for Meta campaigns. The brand serves pet owners who deeply understand their animals' preferences and needs, and requires creative that authentically reflects real pet owner perspectives rather than generic advertising. You will conduct research across customer reviews, comments, and existing Meta ads to identify high-potential creative angles. Your deliverable includes a strategic creative brief, four 30-90 second UGC scripts with five hook variations each, shot directions for creators, and a testing plan outlining which concepts to prioritize and their expected learning outcomes. You must have hands-on experience with Meta ads, demonstrated understanding of key performance metrics (hook rate, thumbstop rate, CTR, CPA), and ideally prior work on pet brand creative or personal pet ownership experience. Portfolio submission required with at least two Meta ad concepts and performance notes.