Content Creators for Vibe Bars

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Job Description

Content Creators Wanted — Help Us Make Vibe Bars Go Viral $500 Guaranteed + 25% Shared Performance Commission Dr. Kellyann is looking for 5 creative, social-first content creators for a 30-day experiment with one simple goal: Help us make Vibe Bars go viral. We're not looking for traditional influencers to make a few polished sponsored posts. We're looking for creators — people who understand hooks, trends, storytelling, curiosity, comments, iteration, and what makes someone stop scrolling. You'll receive Dr. Kellyann Chocolate Peanut Butter Vibe Bars and have 30 days to create as much attention around the product as possible. The minimum commitment is 20 posts in 30 days, but the goal isn't simply to hit 20 posts. The goal is to find the idea that takes off. The Product Dr. Kellyann's Chocolate Peanut Butter Vibe Bar is a functional snack combining: 10g protein 6g fiber Collagen MCTs Dermaval® 2g total sugar / 0g added sugar Chocolate + peanut butter flavor 160 calories It's designed as an easy, on-the-go snack combining protein, fiber and beauty/wellness ingredients. Product: Dr. Kellyann Chocolate Peanut Butter Vibe Bar Your Mission Create virality around Vibe Bars. We want you to approach the month like a content experiment. Post. Learn. Iterate. Double down. If one video gets 5x your normal views, figure out why and make three more versions. If people start debating something in the comments, turn the comments into your next videos. If a hook works, find five new ways to use it. If an unexpected angle starts taking off, run with it. We care far more about creating attention than making perfectly polished brand content. Content could include: Pattern-interrupting hooks Taste tests and reactions "I wasn't expecting this..." Snack swaps Sweet-craving content "What I eat in a day" Protein-focused content Fiber-focused content Purse / desk / car / travel snacks Grocery and pantry content Wellness routines Beauty + collagen angles Comparisons with traditional snack/protein bars Trending formats Storytelling Humor Comment responses Challenges Recreating your highest-performing video with new hooks Completely unexpected concepts we haven't thought of We don't want to hand you 20 scripts. We'll provide the product facts, guardrails and approved claims. You bring the ideas. What You'll Do Over 30 days: Publish a minimum of 20 pieces of Vibe Bar content Post primarily on TikTok and/or Instagram Reels Post from your own social accounts Experiment with multiple hooks and creative concepts Optimize based on what's generating views Create follow-ups when a concept starts gaining traction Engage with comments where appropriate Keep qualifying content live through the campaign Follow required brand and FTC disclosure guidelines Submit links to your qualifying posts Report final view counts at the end of the 30-day period 20 posts is the minimum — not the goal. If you've found a concept that's working, we want you to keep going. Compensation $500 Guaranteed Every selected creator receives $500 for successfully completing the 30-day campaign and minimum content requirements. We'll also provide the product. PLUS: Performance Commission Here's where it gets interesting. All 5 creators will compete for a share of a performance commission pool equal to 25% of incremental Vibe Bar sales generated during the campaign. The better the campaign performs, the more money available to creators. Your individual share of that pool is determined by your percentage of total qualifying views generated by the 5 creators. Example Suppose Vibe Bar sales increase $10,000 above their established baseline during the campaign. 25% × $10,000 = $2,500 creator bonus pool Now suppose all five creators collectively generate: 1,000,000 views And your videos generate: 500,000 views You generated 50% of the campaign's creator views. You receive: 50% of $2,500 = $1,250 commission PLUS $500 guaranteed Your total compensation = $1,750 And there's an important difference with this structure: You don't have to be the creator with the largest following to win. If your content generates the most attention, you can earn the largest share of the commission pool. We're Looking for Creators Who Understand Virality Follower count isn't our primary criterion. We're much more interested in someone with 15K followers who knows how to generate 100K+ views than someone with 500K followers whose videos consistently get 5K views. You may be a great fit if you: Obsess over why certain videos perform Know how important the first 1–3 seconds are Naturally create strong hooks Understand TikTok/Reels culture Regularly test different formats Have had content significantly outperform your follower count Know how to turn comments into additional content Can recognize when an idea is working and quickly make variations Are comfortable talking naturally on camera Aren't afraid to make content that feels different Can produce quickly without needing extensive brand direction Health