Meta & Google Ads Audit, Overhaul + 3-Month Management for Shopify Fashion Store

About us The Salient Collection is an online women's fashion boutique built on Shopify, based in Charleston, SC. We carry polished, trend-aware pieces, from wedding guest dresses and matching sets to elevated everyday basics, with most items priced between $40 and $90. Our core customer is Gen Z and millennial women, though our audience extends beyond that range. What we need We currently run a handful of Meta and Google campaigns and want an experienced specialist to audit them, overhaul what isn't working, and manage them for three months so we can see real results before deciding on anything longer term. If performance is strong and improving, there's an option to extend. Scope (3 milestones) 1. Audit + overhaul (first 2 to 4 weeks): Check tracking (Meta pixel and Conversions API, Google conversion tracking, Merchant Center feed), audit both accounts, restructure or rebuild campaigns as needed, and share a short written plan. 2. Month 2 management: Testing, budget and bid adjustments, creative recommendations, and a brief report every two weeks. You'll have the freedom to shift budget between campaigns and adjust total spend up to an agreed-upon amount without needing approval. If major budget shifts or changes are required, or you are launching an entirely new campaign, a quick check-in is needed. 3. Month 3 management + handoff: Ongoing optimization, a final results report, and a recorded walkthrough (Loom is fine) of what was changed and how to maintain it. Before any changes are made, we'll agree on baseline numbers from the last 60 to 90 days so we can measure results clearly. Budget We currently spend about $300 to $500 per day across both platforms. We're open to scaling slightly for testing, and to increasing spend further as performance improves. What we're looking for - Proven results with Shopify e-commerce brands spending $10k+/month on ads (women's fashion or apparel is a big plus) - Hands-on experience with Meta pixel/CAPI, Google Shopping, and Performance Max - Experience with US-based clients - Clear communication and at least a few hours of overlap with US Eastern time How we work We're looking for someone who can take ownership and work independently. We won't be micromanaging day-to-day decisions. That said, we value open communication and are always happy to hop on a quick call or message back and forth when a decision needs input, results shift unexpectedly, or you have ideas worth discussing. We're a small business looking to grow, and we welcome recommendations beyond the ad accounts too, like site or landing page changes you've seen improve conversion for other brands. Creative Our current ad creative is limited to catalog product images and high-quality AI-generated lifestyle images. We plan to bring on a content creator soon to expand our options with photo and video, so recommendations on what types of creative to prioritize are welcome. Access will be granted through Meta Business Manager partner access and Google Ads manager access. We'll also provide Shopify reporting and a limited staff account so you can review tracking and sales channel setup.