DTC Performance Creative Editor – Pet Ads – $500

Wagvora, an Australian dog travel accessories brand, is seeking an experienced DTC/ecommerce performance creative editor to transform raw UGC footage, product photography, and lifestyle content into high-converting Meta and TikTok ads. This role goes beyond standard video editing—you'll analyze a library of existing materials, identify the strongest moments, develop multiple advertising angles, and craft creatives specifically designed for paid social performance. For this initial paid test project ($500 USD fixed), you'll deliver 3 genuinely different video ad concepts with 2 hook/opening variations per concept (approximately 6 usable video creatives total), 3 static/image ads, and 1–2 revision rounds. All creatives should be primarily 9:16 format optimized for Meta/Instagram/TikTok, feature strong first 1–3 second hooks, on-screen captions, appropriate music/SFX, and clear CTAs. You'll receive comprehensive reference materials including existing ads, competitor examples, raw UGC footage, product demonstrations, brand assets, and detailed product information. You'll test different customer motivations and advertising angles—not simply create variations of the same ad. Final deliverables include all editable/source project files alongside final exports.