Social Media Content Creator & Manager

About the Project We're an early-stage consumer baby wellness startup looking for a creative, organized freelancer to manage our social media content creation and publishing. We already have a complete marketing strategy, brand guidelines, messaging, content pillars, and a three-month content calendar. We need someone who can take our existing strategy and transform it into engaging, visually compelling content with strong hooks, creative storytelling, and consistent branding. Monthly Content Requirements & Deliverables 120 unique monthly content pieces, distributed as 270 monthly publications across three platforms. ● 30 static posts/carousels: Professionally designed, on-brand content, including 15–20 educational infographics. ● 30 Reels/short-form videos: Engaging, edited videos using a combination of founder-provided footage, creative storytelling, motion graphics, and AI videos. ● 60 unique Story frames: Including parenting polls, questions, educational snippets, interactive content, Parent Ambassador promotions, and community engagement. Key Responsibilities ● Create branded graphics, carousels, infographics, Reels, and Stories. ● Edit videos with engaging hooks, subtitles, music, and branded covers. ● Write captions, hashtags, and calls to action. ● Maintain a cohesive, attractive Instagram feed. ● Schedule and publish content across all three platforms. ● Manage the content calendar and approval workflow. ● Provide a brief monthly performance summary. We provide the marketing strategy, branding, content calendar, product information, and raw video footage. The freelancer handles content production, editing, design, and publishing. Preferred Experience ● Strong Canva and short-form video editing skills (CapCut or similar), Artlist. ● Experience managing Instagram, Facebook, and TikTok. ● Excellent English copywriting and creative storytelling. ● Experience with B2C consumer brands, parenting, family wellness, or lifestyle content is a plus. ● Ability to work independently and efficiently using AI-assisted creative tools.