Social Media Expert for recruiting people

ummary We are looking for a proactive, creative, and results-driven Social Media Recruiter to help us recruit Sales Representatives for our roofing company through social media platforms. The ideal candidate understands how to use social media to attract potential candidates, create engaging content, build relationships with prospects, and generate a consistent pipeline of qualified applicants. This role goes beyond simply posting on social media. We need someone who knows how to engage with people, identify potential candidates, start conversations, and turn social media interactions into actual recruiting opportunities. Key Responsibilities 1. Social Media Recruiting Identify and recruit potential Sales Representatives through platforms such as Facebook, Instagram, TikTok, LinkedIn, and other relevant social media channels. Find and engage with individuals who may be interested in sales opportunities, particularly those with backgrounds in roofing, construction, door-to-door sales, or related industries. Proactively search relevant groups, communities, and online networks to identify potential candidates. Reach out to prospective candidates through direct messages, comments, and other appropriate communication channels. Build and maintain a pipeline of potential candidates for our roofing sales team. 2. Content Creation and Engagement Create, publish, and manage engaging social media posts designed to attract potential Sales Representatives. Develop creative recruiting strategies to increase reach, engagement, and candidate interest. Write compelling captions, recruitment messages, and calls to action that encourage people to apply or inquire about opportunities. Monitor comments, messages, and interactions, responding promptly to interested candidates. Identify trending topics, content formats, and strategies that can help improve recruiting results. 3. Candidate Outreach and Lead Generation Turn social media engagement into recruiting leads by initiating conversations with interested individuals. Follow up with potential candidates to maintain their interest and encourage them to move forward in the recruitment process. Pre-screen candidates based on basic qualifications and interest in the position. Keep track of prospects, conversations, follow-ups, and recruiting results using spreadsheets, a CRM, or other tracking tools. Coordinate with the hiring team to ensure qualified candidates are properly handed off for the next stage of recruitment. 4. Performance Tracking and Optimization Monitor key metrics, including engagement rates, inquiries, candidate leads, and qualified applicants generated through social media. Test different recruitment messages, content strategies, and outreach approaches to improve results. Provide regular updates on recruiting activities, campaign performance, and candidate pipeline progress. Continuously identify opportunities to improve the effectiveness of our social media recruiting efforts. Requirements Proven experience in social media recruiting, digital recruitment, social media management, lead generation, or a similar role. Strong understanding of social media platforms and how to use them to attract and engage potential candidates. Excellent written communication and interpersonal skills. Ability to create engaging content and compelling recruitment messages. Experience with proactive outreach, direct messaging, and building relationships with potential candidates. Strong organizational skills and the ability to manage multiple conversations and follow-ups simultaneously. Results-oriented mindset with a focus on generating qualified candidates rather than simply increasing followers or likes. Ability to work independently, take initiative, and develop creative recruiting strategies. Familiarity with CRM systems, Google Sheets, or other candidate-tracking tools is a plus. Preferred Qualifications Experience recruiting Sales Representatives, particularly for roofing, construction, home improvement, or other field sales industries. Experience recruiting candidates for commission-based sales positions. Knowledge of Facebook Groups, LinkedIn, TikTok, Instagram, and other platforms commonly used to connect with potential salespeople. Experience with social media advertising and paid recruitment campaigns. Familiarity with the U.S. job market and experience recruiting candidates in the United States. How to Apply Please provide a brief overview of your relevant experience, the social media platforms you have used for recruiting, and examples of successful recruiting campaigns or social media strategies you have implemented. Please send your portfolio Please send your CV