Influencer Marketing Specialist

We are looking for a high-level Influencer Marketing Lead to design, manage, and scale our influencer marketing engine. You will not be doing manual creator sourcing or outreach yourself. Instead, you will act as the head of the function—setting overall strategy, creating standard operating procedures (SOPs), establishing vetting and performance benchmarks, and delegating execution to our internal team/specialists. Key Responsibilities: Strategy & Planning: Define campaign goals, budget allocation, ROI targets, and channel focus (Instagram, TikTok, YouTube, etc.). Team Leadership & Workflow: Build end-to-end workflows, briefs, contract templates, and vetting criteria for junior team members to execute. Vetting & Quality Control: Oversee creator selection, audience authenticity audits (using tools like Modash/HypeAuditor), and agreement structures. Analytics & Performance Tracking: Set up tracking systems (UTMs, discount codes, landing pages) to measure CPA, ROAS, and customer acquisition. Team Management: Delegate outreach, follow-ups, and negotiation tasks to team members while holding them accountable to KPIs. Requirements: Proven experience managing or leading an influencer marketing team/department with measurable revenue impact. Mastery of professional influencer tool stacks (Modash, Aspire, CreatorIQ, Phyllo, or similar). Strong track record of structuring usage rights, whitelisting/spark ads, and performance-based contracts. Experience creating clear SOPs and delegation frameworks.