Instagram Content Creator – Premium Kitchenware, $1000

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Job Description

A design-led Australian premium glass food storage and kitchenware brand is launching and seeking a skilled Instagram content creator to produce their launch content. The work focuses on polished, feed-first content including designed carousels, static posts, and short vertical product videos. The visual direction is warm, premium, and believable—showcasing considered home kitchens, real food, and good design without templated graphics, AI visuals, or fast-cut trends. This is a fixed-price launch sprint structured in two milestones. First, you'll translate the supplied brand strategy into a 30-day launch content calendar with post concepts and caption direction. Second, you'll create five to six designed feed assets and two short vertical product videos, with one revision round per asset. You'll work from a clear brand brief, audience profile, and content strategy, with opportunity to bring ideas and push back where you see a better approach. If the launch sprint succeeds, there is potential for ongoing monthly work at a larger scope. The brand is open to AI-assisted product video if the product remains visually accurate across shots.