WorkVenta SaaS – Growth, Social Media & B2B Lead Generation Specialist

# WorkVenta SaaS – Growth, Social Media & B2B Lead Generation Specialist ## About WorkVenta WorkVenta is a cloud-based SaaS business management platform designed to help businesses manage their leads, sales opportunities, customers, follow-ups, invoices and payment processes in one place. Website: We are looking for a proactive Growth & Lead Generation Specialist who can help us acquire our first strong base of paying customers. This is NOT a simple social media posting job. We are not looking for someone whose main responsibility is to create Canva posts and increase followers. Our primary goal is: Generate qualified business leads Start conversations Book demos Generate trials Convert businesses into paying WorkVenta customers. --- ## What We Need We currently publish content on: LinkedIn Facebook Instagram However, we want to move from simply posting content to a proper customer acquisition system. You will be responsible for helping us build and execute this system. ### Your main responsibilities: ### 1. B2B Lead Generation Identify potential WorkVenta customers such as: Business owners Founders CEOs Directors Sales managers Small and medium-sized businesses Agencies IT companies Real estate businesses Marketing agencies B2B service companies Distributors/wholesalers Other businesses that actively manage leads, customers and sales Research and build a targeted prospect list. We do NOT want random leads. We want businesses that have a genuine potential need for CRM/business management software. --- ### 2. LinkedIn Lead Generation You will: Research relevant business owners and decision-makers Send targeted connection requests Start personalized conversations Follow up professionally Identify interested prospects Introduce WorkVenta when appropriate Book demo calls with interested prospects Maintain a proper lead/follow-up tracking sheet We want personalized outreach, not spam or copy-paste mass messaging. --- ### 3. Facebook & Instagram Lead Generation You will help us identify: Relevant business communities Facebook groups Business discussions Potential customers Relevant conversations You should understand how to participate naturally without aggressively promoting the product. --- ### 4. Social Media Content Strategy We already create/post content, but we need someone who can improve the strategy. You should be able to create content around real business problems such as: Leads getting lost Missed follow-ups Managing leads in Excel WhatsApp + Excel + notebooks Sales pipeline visibility Customer management Invoice follow-up Payment collection Business owners lacking visibility Sales team coordination The content should make business owners think: "This is exactly the problem we have." Then introduce WorkVenta as the solution. --- ### 5. Short-Form Video Strategy We want to create short videos/Reels/LinkedIn videos that generate business interest. You should be able to provide: Video concepts Hooks Scripts Storyboards/prompts Captions CTAs Content ideas A/B testing ideas AI tools can be used for content creation, but the final content should feel professional and human—not generic AI-generated marketing. --- ### 6. Demo Generation One of your most important responsibilities will be: Turning prospects into demo opportunities. Our preferred CTA is: "Book a Free 15-Minute WorkVenta Demo." Once a prospect is genuinely interested, you will pass the lead to me. I will handle the product demonstration and technical/product discussion. --- ### 7. Follow-Up Follow-up is extremely important. You should maintain a clear record of: Contacted prospects Connected prospects Replies Interested prospects Demo requested Demo scheduled Trial started Converted customer Follow-up date Reason for rejection, if available --- ## Our Ideal Customer Acquisition Funnel We want you to build and improve this funnel: Target Business Prospect Research LinkedIn / Facebook / Instagram / Other Channels Personalized Outreach Conversation Free 15-Minute Demo WorkVenta Trial Onboarding Paid Subscription --- ## Important: We Measure Results, Not Just Activity We are NOT primarily interested in: Number of posts Number of followers Likes Generic engagement Beautiful Canva designs We care about: Qualified prospects Meaningful conversations Demo bookings Trial registrations Qualified leads Paying customers You should be comfortable working with measurable KPIs. --- ## First 30 Days During the first 30 days, we expect you to: ### Week 1 Understand WorkVenta Understand the features and use cases Research competitors Identify ideal customer profiles Identify the best business niches Revie