Shoe Care UGC Creator – $150/Video

NovaLume is an Australian e-commerce brand specializing in shoe-care products, including the Smart Shoe Dryer. We're seeking Australian UGC creators to produce authentic short-form video ads for Meta and Instagram advertising. We want natural, relatable content that demonstrates real customer problems and how our innovative products solve them—not highly polished commercials. For this paid test project, you'll create one 20–35 second edited vertical UGC ad in 9:16 format (minimum 1080p) with three alternative opening hooks, additional clean product and lifestyle B-roll, and raw footage files. You'll receive one revision round and will grant NovaLume 90-day paid advertising and organic usage rights. Compensation includes $150 plus a free NovaLume Smart Shoe Dryer to keep, along with creative direction, suggested hooks, and product information. We're particularly interested in creators who authentically connect with Australian parents and families involved in sports, tradies and workwear users, or running, gym, fitness and sport audiences. We plan to work with multiple creators on this initial test and offer ongoing paid projects to those whose content strongly aligns with the brand.