Marketing Attribution Specialist – $2000

An influencer management and digital marketing agency is seeking an experienced Marketing Attribution & Analytics Specialist to build a centralized performance tracking dashboard. The agency manages multiple influencers and drives traffic through organic social media accounts and paid advertising campaigns across X (Twitter), Instagram, TikTok, and YouTube Shorts. The primary objective is to identify which traffic sources, individual social accounts, and advertising campaigns generate paying customers and where conversions are lost throughout the funnel. The ideal candidate will have expertise in multi-channel marketing attribution, data integration, conversion funnel analysis, and performance reporting. This is a one-time fixed-price project ($2000) with potential for ongoing work. You'll need proficiency with Looker Studio, Google Sheets, and social media analytics platforms. The scope includes tracking organic social performance metrics such as impressions, profile visits, outbound link clicks, paid subscriber acquisition, and conversion rates at each funnel stage, as well as integrating paid advertising data to create a comprehensive attribution model. This role requires deep understanding of marketing analytics beyond basic GA4 and pixel installation. You should be comfortable proposing solutions beyond standard tools and can work with Notion or alternative platforms as needed.