Video Editor Brief – Performance Marketing (DTC / Dropshipping)

About Us We are a direct-to-consumer (DTC) eCommerce company focused on scaling consumer products through paid social advertising. Our business is performance-driven, meaning every creative is judged by its ability to generate profitable sales—not by how cinematic it looks. We are looking for a long-term editor who understands direct response marketing, consumer psychology, and what makes people stop scrolling and buy. Who We're Looking For We're not looking for a traditional video editor. We're looking for someone who understands: Meta (Facebook & Instagram) advertising TikTok advertising Hook psychology Direct-response marketing UGC editing Retention editing Fast-paced mobile-first content Creative testing You should know that the first 3 seconds matter more than the remaining 27. Your Responsibilities You'll receive: Raw UGC footage Product footage Images Voiceovers Winning ads from competitors Creative briefs Hooks and scripts Your job is to transform these into high-converting ads. Typical deliverables include: Static-to-video ads UGC ads Testimonial ads Problem Solution ads Before & After ads Comparison ads Lifestyle ads Founder ads Meme ads Native TikTok/Reels style ads Product demonstration ads What Makes a Great Ad Every edit should focus on improving one or more of these metrics: Higher CTR Lower CPC Better Hook Rate Higher Hold Rate Better Thumb Stop Rate Higher CVR Better ROAS The objective is performance—not aesthetics. Skills Required Must have: 3+ years editing Meta/TikTok ads Proven DTC experience Strong understanding of direct-response marketing Excellent pacing Mobile-first editing style Strong subtitles/captions Sound design Motion graphics Fast turnaround Bonus: Experience scaling 7 or 8-figure brands Experience editing winning ads in apparel, beauty, health or consumer products Knowledge of ad metrics and creative analytics What We Expect You should: Follow creative briefs Bring your own ideas Iterate quickly Create multiple hook variations Create multiple CTA variations Produce multiple versions for testing Work independently Take feedback well Continuously improve based on performance data We Measure Success By Not views. Not likes. Not comments. We care about: CTR CPC CPA ROAS Hook Rate Hold Rate Sales generated If your edits consistently improve these metrics, you'll become a core part of our team. Application Requirements Please send: Portfolio Best-performing ads you've edited Brands you've worked with Years of DTC experience Your editing software Your availability Your hourly or project rate Most importantly, tell us: What do you think separates an average Meta ad from one that scales to millions in spend? Trial Project Shortlisted applicants will complete a paid test edit using our footage and creative brief. The goal isn't to create the prettiest ad. The goal is to create the ad most likely to generate profitable purchases. Long-Term Opportunity We're building multiple DTC brands and testing creatives every week. If you're the right fit, you'll have consistent work, the opportunity to influence creative strategy, and grow with us as we scale globally.