NeCart – Brand Launch & Social Media Foundation

We are looking for a brand/creative professional who can THINK, not just make social media posts. About NeCart NeCart is a B2B HoReCa procurement and distribution business serving hotels, restaurants, cafés, cloud kitchens, caterers and institutional buyers across Northeast India. We have recently transitioned from Smart Home Foods to NeCart. Our brand promise is: Always Stocked - Always On Time We now need to establish NeCart properly in the digital space. The Project This is a brand launch and digital foundation project, not a conventional "post 15 times a month" social media assignment. The immediate objective is to make our target B2B audience understand: Who NeCart is what we do who we serve why NeCart matters. The first communication challenge is the transition: Smart Home Foods NeCart Existing customers and the market need to understand that this is an evolution of an established business, not an unknown company appearing from nowhere. What We Need We are looking for an individual or small team with strong experience in: Brand communication B2B marketing Social media strategy Creative direction Graphic design Short-form video Copywriting Experience in B2B, HoReCa, food distribution, FMCG, hospitality or similar sectors will be an advantage. PART 1 – Social Media & Digital Account Setup Create and professionally configure NeCart's official presence on: Priority Instagram Facebook LinkedIn Google Business Profile WhatsApp Business LinkedIn is particularly important because NeCart is a B2B business. Setup should include: Profile and cover graphics Business descriptions About/Bio Contact details Website WhatsApp/contact CTA Correct business categories Location/service information Consistent branding Appropriate business settings Cross-platform linking where relevant Ownership All accounts must be created using NeCart-controlled credentials. NeCart must remain the permanent owner/admin of all accounts, pages, business managers and digital assets. PART 2 – NeCart Brand Launch Campaign Develop the creative concept for the initial NeCart launch campaign. The campaign should establish the following communication sequence: 1. THE CHANGE Smart Home Foods is now NeCart. 2. THE REASSURANCE The business, experience and commitment continue. 3. THE EVOLUTION NeCart represents the next stage of a more organised B2B procurement and distribution business. 4. THE POSITIONING NeCart is a procurement partner for HoReCa and institutional businesses. 5. THE SCALE Frozen | Chilled | Ambient Multiple product categories and brands. 6. THE PROMISE Always Stocked - Always On Time The above is the strategic direction, not a requirement to use these exact words or sequence. We expect the selected professional to improve the campaign concept and propose the strongest creative treatment. PART 3 – Campaign Deliverables The initial launch package should include: Creative Strategy Campaign concept Core communication idea Key messaging Visual direction Content pillars Recommended audience/platform approach Launch Content 10–12 finished static/carousel creatives 3 short-form video/reel concepts and finished edits Captions/copy for all launch content 30-day launch content calendar Platform-specific adaptations where required. The creative should work as one campaign, rather than looking like 15 unrelated social media posts. Creative Direction NeCart already has an established identity and logo. Do not redesign the logo. Do not create an AI-generated replacement logo. Use the existing NeCart brand assets provided by us. The visual language should be: Professional Modern Premium but commercially credible B2B-oriented Clean Confident Relevant to HoReCa We do not want generic Canva-style social media templates. Target Audience Our primary audience includes: Hotel owners and management Restaurant owners F&B managers Purchase/procurement managers Stores managers Executive chefs/kitchen management Café owners Cloud kitchen operators Caterers Institutional food buyers Initial geographic focus: Guwahati and Assam with subsequent expansion across Northeast India. What We Are NOT Looking For We are not looking for someone whose approach is simply: "We will post regularly and increase engagement." We are not looking for: Generic motivational posts Stock-photo-heavy content Recycled templates AI-generated brand identities Vanity-metric-driven campaigns A large package of disconnected posts We want someone who understands that brand communication should ultimately support business growth. Your Proposal Must Include Please answer these questions specifically. 1. Your campaign thinking In 3–5 sentences, describe how you would introduce NeCart to the market following the transition from Smart Home Foods. 2. Relevant experience Provide 3 relevant examples of: B2B brand launches * Rebranding campai