PropTech UGC Creator – Hybrid Pay + Performance

Relai is an Indian PropTech startup helping people make smarter homebuying decisions through data, AI, and expert guidance. We are building a network of UGC creators for long-term, performance-driven collaborations focused on creating engaging, authentic short-form video content. We're seeking creators who can produce natural, relatable talking-head videos, storytelling, and product demos with strong hooks and creative concepts. Content will be formatted for Instagram Reels and Meta ads. India-based creators are preferred, particularly from Bengaluru and Hyderabad, though location is not mandatory and follower count is not required. Compensation follows a hybrid model with a fixed payment per approved video plus additional performance-based incentives tied to measurable results such as qualified customer enquiries and booked consultations. Deliverables, payment terms, performance metrics, and usage rights will be agreed upon upfront. We prioritize building recurring partnerships with creators who align with our brand vision.