Instagram Content Lead, Dog & Family Brand — $1500

We are building an Instagram presence for a story-led dog and family brand rooted in authentic dogs and an established breeding program. The broader initiative includes breed education, children's stories, and a community for dog lovers and families. We are seeking an Instagram content lead for a paid 30-day pilot with potential for ongoing monthly work. You will identify engaging stories within supplied authentic dog photos and video clips, establish a recognizable account voice, and build a sustainable content process. You'll develop the account positioning, optimize the profile and bio, create a 30-day content calendar, and produce approximately eight Reels, four feed posts or carousels, and eight Story sets from provided assets. The pilot aims to give followers a clear reason to engage, introduce the dogs and their personalities, present useful breed information, and guide interested visitors toward education, community, books, and inquiries. You'll work with brand direction and timely feedback to test content resonance with dog lovers, prospective owners, and families interested in the stories.