Social Media Content

Short-Form Video Creator — 3–5 Brand Videos for a Travel-Tech Startup (Reels / TikTok) Overview Fichua is a platform that helps independent hotels, lodges, and experience operators get discovered and grow. Our customers are hotel owners, general managers, and operators — many of them excellent at hospitality and nearly invisible online. We are building Fichua from one of the top universities in the world — Our brand line says it plainly: *"Fichua. Undo the hiding." We are launching our social channels (Instagram, TikTok, Facebook — @fichua.co) and we need a top creative to produce our first set of short videos. This is a story-first assignment: simple, human, memorable — not corporate. What you will create — 3 to 5 short videos Vertical (9:16), 30–90 seconds each, designed for Reels and TikTok: 1. The problem 2. The idea 3. The payoff 4. The manifesto 5. One concept of yours The operator is always the hero. The technology stays in the background. Deliverables (per video) - Concept + short script/storyboard, approved by us before production - Final edit: MP4, 1080×1920, with burned-in subtitles (captions file too) - A hook in the first 3 seconds — these live or die there - One cover/thumbnail frame per video - Source/project files on delivery - 2 revision rounds included We provide: logo, brand kit (colors, fonts, tone), a short brief on the story and the audience, and real market data you can build stories on. You bring the ideas, the eye, and the edit. Who we are looking for - A portfolio of short-form brand videos that actually performed — send links, not just files - You think in stories and hooks, not in templates - Strong editing and motion-graphics craft (Premiere / After Effects / CapCut / DaVinci — your choice, output is what matters) - You can work from a one-page brief and come back with concepts better than what we imagined - Bonus: experience with B2B, hospitality/travel, or African markets Process 1. Apply with your portfolio (2–3 short-form pieces you are proudest of) and one line on which of the 5 videos you would start with, and why. 2. Shortlisted creators get a short paid concept test (one 30-second concept, script + rough cut). 3. Contract on Upwork as fixed-price milestones Timeline: first concepts within a week of contract start; full set in 2–3 weeks. Location: remote, worldwide. English working language; French a plus. If this first set lands, there is an ongoing content rhythm behind it — we are looking for a creator we can keep working with.