Facebook Reels Editor + Group Post Creator for Sign & Building Materials Supplier

We are Falken Design, a California supplier of sheet materials: ACM (aluminum composite) panels, acrylic, PVC foam, coroplast, polycarbonate, twinwall, MDF, plywood, metal roofing and RTA kitchen cabinets. Our buyers are sign shops, contractors, CNC/maker shops, greenhouse builders and small businesses. We are looking for a creative freelancer to make our Facebook Reels and Facebook group post content, following a plan we already have. YOU DO NOT POST ANYTHING. You deliver the finished files and we post them ourselves. === WHAT YOU WILL MAKE === 1) REELS (vertical video 9:16, 7-30 seconds) - We send you raw phone clips from our shop (cutting sheets, peeling protective film, packing orders, close-ups) plus product photos. - You edit them into Reels that make people stop scrolling. - Every Reel follows this recipe: 0-2 sec HOOK in big text, e.g. "Skip the saw." / "Which finish would you pick?" / "Don't order ACM before you know this" Middle: one idea, fast cuts every 2-3 seconds, large readable text, real price End card: our logo + "Cut-to-size ACM - falkendesign.com" Must work WITHOUT SOUND (all key info on screen) * No copyrighted music (we add music from Meta's library when we upload) - Plus a short caption (1-2 lines + a question, e.g. "Which one? Comment below"). 2) GROUP POST IMAGES + TEXT - One square or 4:5 image per post (product photo, clean layout, price, size) - Post text written for that specific group. Every text must be different (no copy-paste, Facebook flags that as spam). - We give you the group, product, price and angle. You make the image and write the text. === REEL FORMATS WE WANT === - Shop footage: panel saw cutting a 4x8 sheet, CNC V-grooving (10-20s) - Packing an order: sheets wrapped on a pallet "On its way to a sign shop in Texas" (10s) - Finish reveal: peeling the film off brushed gold ACM (7s) - "Which one?": White Black Silver Gold, price on each (12s) - Size range: 12x12 24x24 36x36 4x8 (10s) - 15-second tip: "Flip it over before you order" (the back side) (15s) - Price math: full sheet vs 4 cut pieces you save $16.97 (10s) - Before / after: blank panel finished sign (15s) === OUR SCHEDULE (deliver 2 days before each date) === Reels: 3 per week (Tue, Thu, Sat; we post at 6 PM). Later possibly 1 per day. Group posts: about 13 per week (2 per day at 10:00 and 18:00 Pacific). Example, week 1: - Wed 18:00 | Sign industry | Sell | White ACM 24x36, $26.99 / 3 for $69.99 | Sign blanks ready to print - Thu 10:00 | California Business Networking | Sell | Coroplast 18x24, 5 for $25.99 | Holiday sale and event signs - Thu 18:00 | Signage | Sell | Color acrylic 12x12, $9.99 | Colored acrylic for sign faces - Fri 10:00 | CA / LA Business Owners | Sell | White PVC foam 24x48, $41.99 | Holiday displays, trade-show boards - Fri 18:00 | Kitchen Cabinets | Sell | Shaker sink base 30W, $158.99 | RTA shaker white - Sat 10:00 | LA Small Business Network | Sell | Black acrylic 12x12, 10 for $70.99 | Door signs and nameplates - Sat 18:00 | CNC Router | Tip (no link) | White PVC foam 12x24 | Cheap test cuts before cutting ACM - Sun 10:00 | Contractors & Handyman CA | Tip (no link) | ACM | One finished face; 1/8" vs 1/4" Other groups in the plan: greenhouse growers, patios and pergolas, garage/man cave, DIY and remodeling, Cricut, CNC beginners, RV and van life. You get the full plan after hire. "Sell" = product, price, link. "Tip" = a helpful post with no selling and no link. === DELIVERY === - Upload finished files to a shared Dropbox folder (we send the link). - Reels: MP4, 1080x1920, plus the caption as text. - Group posts: JPG/PNG image + the post text, named by date and group (e.g. 11-12_1000_ca-business-networking). - Weekly batch, delivered by Sunday for the next week. === WHAT WE EXPECT === - REAL VIDEO EDITING, NOT A PHOTO SLIDESHOW. No picture-by-picture with a zoom effect. We want motion, cuts, text animation and a strong hook. - Clean, modern, readable text for people watching on mute. - Correct prices and sizes exactly as we give them. - Honest content: no fake customer results, no "hurricane-rated" or "code-approved" claims, AI visuals only if we approve. - Good English for the post text (US audience). - Reliable weekly delivery. === BUDGET: $400 PER MONTH, FIXED PRICE === Monthly deliverables: - 12-13 Facebook Reels (3 per week), with captions - About 52-56 Facebook group posts (image + unique text) - All finished files uploaded to our shared Dropbox folder - Weekly delivery for our review and approval Payment: 4 weekly Upwork milestones of $100. Each milestone is released after we approve that week's content. Paid trial first: 1 week (3 Reels + 13 group posts) for $100. If we're happy, the monthly contract continues. === QUALITY AND CONTRACT CONDITIONS === We expect professional, engaging content. Reels need creative editing, a strong hook, smooth transitions and readable text. Simple photo slideshows or low-effort videos will not be ac