Content Creator for HAVN UGC

About the brand HAVN makes WaveStopper® beanies and caps lined with silver. They’re designed to cut your everyday exposure to wireless radiation from phones and laptops. We’re looking for UGC creators to make natural, believable videos showing how the product fits into their daily routine. This is a paid test project. Creators who do great work may be offered an ongoing monthly collaboration. What you’ll deliver 1 finished, edited vertical video (9:16) for Instagram Reels / TikTok 3 different opening hooks for the same video Resolution: 4K preferred, 1080p target, 720p minimum Subtitles kept inside the central 4:5 safe area Clean audio (a mic is recommended) and no heavy filters The vibe Calm, confident, natural. No “ad voice,” and please don’t read from a script. Show the product in real life: a tidy space, natural window light, talking to the camera like you’re telling a friend. Once hired, you’ll get a full creative brief. It includes a 6-beat story structure, sample hooks and brand-approved lines, which you’ll say in your own words. Who we’re looking for Experience making talking-to-camera UGC (lifestyle, wellness, productivity, sleep or travel) You genuinely relate to one of these angles: a busy professional on screens all day, someone working on better sleep habits, a frequent traveler, or an urban wellness / biohacking fan Follower count doesn’t matter. We pay for craft, not reach. How it works Send a proposal with your portfolio and your rate (see the questions below). Once hired, you’ll get the full brief and the product link. Order the assigned black HAVN beanie or cap on Amazon. We reimburse the full price and you keep the product. Film, edit and deliver your video and 3 hooks here on Upwork. Up to 3 rounds of revisions are included. Usage rights HAVN may use the video on its own organic social channels, in paid ads (Meta, TikTok), in email and on its website. The content is posted from HAVN’s accounts, not yours. Whitelisting (running ads through your account) is optional and only happens if you agree. Content guidelines Messaging must be brand-safe. That means no medical claims: don’t name diseases, don’t say the product “cures,” “prevents” or “treats” anything, and don’t call it “FDA-approved.” No competitor logos either. The full do’s and don’ts are in the brief. To apply: start your proposal with the word “HAVN” so we know you read the whole post. Perguntas de triagem (cadastre no Upwork, que permite até 5): Share links to 2–3 UGC videos you’ve made (talking to camera preferred). What’s your flat rate for 1 edited video + 3 hooks, including usage rights for organic and paid ads? Which of the angles above fits your real life, and why? (1–2 sentences) Where are you based, and can you order from Amazon and receive the product within a few days? What’s your turnaround time after receiving the product? Configurações sugeridas Tipo: preço fixo, projeto único, duração de menos de 1 mês, nível Intermediate Skills: UGC, Short-Form Video, TikTok Marketing, Instagram Reels, Video Editing, Content Creation, Social Media Content Orçamento: o briefing deixa o criador definir o valor, mas o Upwork exige um número. Uma faixa razoável para 1 vídeo + 3 hooks com direitos de uso em anúncios pagos é US$100–300. O valor final é negociado pela proposta.