Paid Media Specialist for Ultimate Phitness

About Us Ultimate Phitness is a growing health and wellness e-commerce brand offering supplements designed to support fitness, recovery, and overall wellness. We're a small, hands-on team looking for an experienced Paid Media Specialist to help us manage, optimize, and scale our advertising efforts across Meta (Facebook & Instagram), TikTok, and Google Ads. We currently have a steady pipeline of user-generated content (UGC) through our creator partnerships on Trybe, along with video content produced in-house. We're looking for someone who knows how to turn this content into high-performing paid advertising campaigns. What You'll Be Responsible For Manage and optimize paid advertising campaigns across Meta Ads, TikTok Ads, and Google Ads. Launch and test new UGC video creatives provided by our team. Develop campaign strategies focused on driving purchases, improving ROAS, and lowering customer acquisition costs. Test different audiences, ad creatives, campaign structures, and messaging. Monitor campaign performance and make ongoing optimizations. Identify winning creatives and recommend opportunities to scale. Provide weekly performance updates covering ad spend, revenue, ROAS, CPA/CAC, and key insights. Recommend improvements to our paid media strategy based on performance data. What We're Looking For Proven experience managing paid media campaigns for e-commerce brands, ideally in the health, wellness, or supplement industry. Strong experience with Meta Ads Manager, TikTok Ads Manager, and Google Ads. Experience running and optimizing UGC-based video advertisements. Understanding of Shopify, conversion tracking, pixels, and attribution. Ability to work with smaller advertising budgets and maximize efficiency. Strong analytical skills and a results-driven mindset. Proactive communication and the ability to work independently. Budget & Long-Term Opportunity Our starting budget for this role is $500 per month, excluding advertising spend. We're looking to begin with a 30-day trial to evaluate communication, campaign execution, strategy, and performance. If the partnership is successful and we're seeing positive results, we'd love to continue working together long-term as our brand grows.