Instagram Content Curator & Manager — Luxury Skincare Clinic

Instagram Content Curator & Manager — Luxury Skincare Clinic Budget: US$225 for an initial 30-day fixed-price project, with potential ongoing monthly work at an agreed rate. ORAI Wellness & Aesthetics is an established boutique skincare and advanced aesthetics clinic based in Calgary, Canada. We are looking for a detail-oriented, creative social media professional who can take ownership of our Instagram planning, content editing, curation, and publishing. We have a distinctive, established visual identity: understated luxury, European-inspired editorial photography, sophisticated typography, and authentic skincare imagery. We will provide original photography and treatment video footage. We do not need someone to film our content. Responsibilities - Develop and organize a monthly Instagram content calendar - Prepare 8 Instagram feed posts per month: approximately 3 Reels, 3 educational carousels, and 2 editorial photography posts - Create 8–12 Story frames using supplied content and approved designs - Edit existing treatment videos into polished short-form content - Select imagery and maintain a cohesive Instagram feed - Write engaging, informative captions with appropriate booking calls to action - Research relevant skincare topics and suggest content ideas - Schedule approved content through Instagram/Meta Business Suite - Provide a brief monthly report covering content performance, profile activity, and available enquiry metrics Creative expectations Our visual identity is extremely important. We want authentic, sophisticated imagery rather than generic beauty templates. You must be comfortable working with natural skin texture, real treatment photography, subtle editing, and minimalist editorial layouts. No AI-generated faces, treatments, or substitute clinical imagery. We are looking for someone who can elevate our existing photography, not recreate our brand. ## Workflow and deliverables We provide raw content, brand guidelines, and feedback. You independently prepare the calendar and finished content, with one reasonable revision round per item. All content must be submitted for approval before scheduling or publishing. Editable Canva files and finished video exports must be provided, along with a calendar showing scheduled publishing dates. Success means the agreed content is completed on time, follows ORAI's brand guidelines, requires minimal day-to-day supervision, and is consistently published. This role does not include paid advertising, direct-message management, photography, email marketing, or lead scraping. Application requirements Please provide examples of real Instagram content you have created for luxury beauty, skincare, medical aesthetics, wellness, or premium lifestyle brands. We are especially interested in applicants with strong editorial judgment, excellent written English, reliable communication, and experience working independently with client-supplied content. Shortlisted candidates may be offered a small paid creative test before a monthly arrangement is finalized. Our preferred first-month budget, including the selected candidate's paid test, is US$225. We are looking for a reliable long-term creative partner who understands the difference between simply posting content and thoughtfully representing a premium brand.