New App, video content required for TikTok, YouTube and other

# Product Marketing Video Creator (TikTok • Instagram Reels • YouTube Shorts) Project Type: Fixed Price (Initial Project – Potential Long-Term Partnership) We are launching PictureNamer, a professional mobile app that helps people organize photos before the mess starts. picturenamer.com Our primary audiences include: Construction contractors and trades Real estate agents Home inspectors Photographers Content creators and influencers Small businesses You can learn more about the product at PictureNamer.com. ## About the Project We are looking for an experienced Product Marketing Video Creator who can produce engaging short-form videos that drive app downloads, free-trial activations, and paid subscriptions. This is much more than a video editing project. We're looking for someone who understands how to tell a story, demonstrate product value quickly, and create videos that perform well on TikTok, Instagram Reels, YouTube Shorts, and mobile app stores. If we find the right person, we expect this to become an ongoing relationship for future product launches, feature updates, social media campaigns, and advertising creative. ## Initial Project The first phase of the project will focus on creating approximately five high-quality promotional videos highlighting key features of PictureNamer. Each video should demonstrate a real-world problem and how PictureNamer solves it in a clear, engaging, and visually polished way. Typical video length will be approximately 20–40 seconds. ## Responsibilities You will: Install and learn the PictureNamer app. Capture your own screen recordings and product footage directly from the app. Develop creative concepts and storyboards. Create engaging motion graphics and captions where appropriate. Recommend improvements to messaging and presentation. Deliver polished videos ready for social media and future marketing campaigns. We are looking for someone who takes ownership of the creative process—not someone who simply edits supplied footage. ## What We'll Provide Full access to the app Brand guidelines Logos and design assets Feature information Product positioning Target audience information Feedback throughout production ## Deliverables Initial deliverables include approximately: Five vertical promotional videos suitable for TikTok, Instagram Reels, and YouTube Shorts High-quality exports ready for publishing Source project files One to two rounds of reasonable revisions Future work may include: Additional feature videos App Store Preview videos Google Play promotional videos Localized versions for multiple languages Ongoing monthly content creation ## Who We're Looking For The ideal person understands: Mobile app marketing Product storytelling Short-form social media content Motion graphics AI-assisted creative tools Video editing Performance-focused advertising We're looking for someone who enjoys thinking creatively and isn't afraid to suggest better ideas or challenge assumptions if it improves the final result. ## Application Requirements When applying, please include: 1. Examples of projects where you personally completed the majority of the creative work. 2. For each example, briefly describe: Your exact role What you created Which software or AI tools you used * Whether you handled scripting, editing, animation, motion graphics, voice-over, or creative direction 3. If possible, include any measurable results such as increased downloads, conversions, engagement, or other marketing outcomes. Please do not submit agency portfolios or work where your contribution was minimal. We're looking for your work—not someone else's. ## Shortlisted Applicants Shortlisted candidates may be invited to complete a small paid creative evaluation using PictureNamer. This will involve creating a short promotional video highlighting a single feature of the app. The evaluation is intended solely to determine creative fit before moving forward with the full project. ## One Final Question If you had only 15 seconds to convince a contractor to download PictureNamer, what would your opening hook be? We're interested in your creativity and marketing instincts just as much as your editing skills. We value honesty, creativity, clear communication, and long-term collaboration. If you're passionate about creating videos that genuinely help products succeed, we'd love to hear from you.