DTC Growth Lead & Creative Director – $5K/mo

We are seeking a hands-on DTC Growth Marketer and Creative Strategist to drive marketing for an upcoming viral theme-based apparel brand launching through high-hype drop mechanics. You will own the entire marketing funnel, from creative direction of our iconic AI character spokesperson to TikTok content strategy, Shopify integrations, and email marketing via Klaviyo. This is a part-time retainer role (15–20 hours/week) operating on an async-first workflow with PST/Hawaii timezone overlap preferred. Key responsibilities include writing high-converting viral scripts for social video campaigns, overseeing external animators and video renderers to maintain brand standards, managing Shopify marketing apps and conversion optimization, and collaborating with our web developer on landing page strategy and drop mechanics. You will bring finished strategies, scripts, and campaign setups ready for approval rather than receiving assignments. This role combines creative direction, performance marketing, and e-commerce strategy for a brand-new apparel launch. You must be comfortable managing cross-functional projects independently and delivering polished work within a remote, async environment.