Instagram Content Creator + Storyteller | Personal Brand

Instagram Content Creator + Storyteller | Personal Brand Remote | Ongoing | UK/London/Spain preferred for occasional in-person attendance I’m looking for a creative content creator and natural storyteller with strategic instinct to help me curate the next chapter of my personal brand on Instagram. ============= About Me ============= I’m a founder, operator and wellbeing entrepreneur, featured in Apple News, MSN, Women’s Journal and other publications. My career and life have moved across corporate leadership, entrepreneurship, fitness, yoga, retreats, plant medicine, travel, community building, and building and advising founder-led businesses. But the story isn’t linear. In my twenties, I worked in corporate business, travelled globally and competed as an athlete alongside it. A sudden family loss changed the trajectory of my life. I left much of what I knew behind and spent the following years exploring yoga, meditation, personal development, ancient practices, different cultures and ways of living; a journey that eventually led to the creation of my yoga brand. A decade later, I’ve built businesses, lived internationally and worked across transformational spaces, while accumulating years of experiences, photographs, videos, lessons and stories that I’ve never fully shared online. Following another unexpected family loss, I stepped away from social media for several months. I’m now returning as I enter a very different chapter of my life and work and a new decade personally! The story, voice, experience and point of view are already mine. I need someone who can see the stories within them and help me tell them beautifully. ============= The Opportunity ============= I’m not looking for someone to chase trends, create generic content or simply schedule posts. I’m looking for someone that enjoys Pinterest boards, emotional intelligence and strong storytelling instincts who can help turn a rich and diverse body of life and work into content that builds: Community. Conversation. Thought leadership. Brand equity. Opportunity. You’ll work with conversations, ideas, current life and a substantial archive of photographs and video. I want you to help identify what is worth sharing, find stories I may not immediately see myself, connect the dots between past and present, and turn that material into compelling Instagram content. ============= The World of the Content ============= My personal brand sits at the intersection of: Entrepreneurship × female leadership × conscious business × wellbeing × yoga × travel × culture × personal evolution × real life I’m not interested in presenting myself as one-dimensional. I’m a founder and operator, but also a woman who has spent years breaking stereotypes within male-dominated corporate and business environments, while spending more than a decade within yoga, wellbeing and personal development and representing the roots and cultural lineage of the practices I teach. There is business and entrepreneurship. There is movement and the body. There is spirituality and ancient wisdom. There is travel, culture, relationships, community, humour and everyday life. And there are the experiences that change how we see all of it. The content should feel: Editorial. Intelligent. Soulful. Culturally aware. Aspirational, but real. Think strong founder storytelling and genuine thought leadership rather than generic “personal branding”. ============= The Wellbeing Brand ============= You’ll also support storytelling around my yoga and wellbeing brand. At its heart is a simple philosophy: Home is within you. The brand exists to create spaces for people to come home to themselves and create sanctuary within their own lives — through products, practice, retreats, community and storytelling. It is rooted in inclusivity, representation, sustainability and respect for the ancient wisdom and cultures these practices come from. My personal story and the brand story are deeply connected, so I need someone who understands how to tell that relationship without turning every personal experience into marketing. ============= What You’ll Do ============= Storytelling, Content & Strategy Transform conversations, ideas and lived experiences into compelling content Find stories; if you prefer can do so within my existing archive of photographs and video Create/develop Instagram Reels, carousels, posts and Stories Build narrative arcs rather than disconnected posts Connect years of travel, entrepreneurship and wellbeing experiences to present-day content without making them feel dated Help define content pillars, themes and a sustainable rhythm Understand when content should teach, tell a story, start a conversation or simply allow a moment to exist Identify what should become content and what should remain private Tell me what additional footage I should capture Deliver polished, ready-to-post content while preserving my actual voice The goal is