TikTok Shop Affiliate & Creator Partnerships Manager
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Job Description
We're looking for someone who knows how to build and manage a TikTok Shop affiliate program, from finding the right creators to turning those relationships into consistent content and sales. We don't just need someone who can send hundreds of outreach messages. We need someone who understands how the creator side of TikTok Shop actually works, how to get creators interested in a product, how to manage samples and collaborations, and how to build a program that gets better over time. You'll be responsible for helping us grow our affiliate network, build relationships with creators, and create a repeatable process for bringing new creators into our program. What You'll Be Doing Creator Research & Outreach Find relevant TikTok creators who align with our products, audience, and brand. Reach out to creators through TikTok Shop's affiliate tools and other appropriate channels. Personalize outreach messages instead of relying entirely on generic templates. Follow up consistently with creators who show interest but haven't taken the next step. Track outreach, responses, accepted invitations, and creator activity. Affiliate Recruitment & Management Recruit creators who are a good fit for our affiliate program. Help creators understand our products, commission structure, and collaboration opportunities. Manage creator relationships from initial contact through content creation and performance tracking. Identify promising creators for ongoing partnerships and larger collaborations. Keep our affiliate pipeline organized so interested creators don't get lost or forgotten. Product Seeding & Sample Management Identify creators who are worth sending samples to based on their content, audience, engagement, and potential fit. Manage sample requests, approvals, shipments, and follow ups. Track which creators have received samples, posted content, generated sales, or gone inactive. Follow up professionally when creators receive products but haven't posted content. Help us make smarter decisions about sample allocation rather than sending products without a clear strategy. Creator Support & Training Help creators understand our products, key selling points, and target audience. Provide useful product information, content guidelines, and examples of effective videos. Guide creators on TikTok Shop affiliate links, product tagging, and other relevant platform features. Share content ideas and practical suggestions without making every creator's content feel scripted. Build a simple onboarding process that helps new affiliates get started quickly. Performance Tracking & Growth Track creator outreach, response rates, sample conversion, content posted, attributed orders, and sales. Identify which creator profiles, outreach approaches, and product angles are working best. Maintain an organized tracker or dashboard and provide regular updates. Recommend ways to improve creator recruitment, content output, and affiliate performance. Help us build a sustainable affiliate program instead of chasing vanity metrics such as outreach volume alone. What We're Looking For Hands on experience managing TikTok Shop affiliate programs. Experience recruiting creators through TikTok Shop's affiliate tools. A solid understanding of open collaboration, targeted creator invitations, affiliate commissions, and product seeding. Experience managing sample requests, creator follow ups, and affiliate relationships. Strong written English and the ability to communicate naturally with US based creators. Good organizational skills and the ability to manage multiple creator conversations at once. Comfort working with spreadsheets, trackers, and performance reports. A practical understanding of what makes creators a good fit for a product, beyond follower count alone. The ability to work independently, identify problems, and suggest improvements. What Success Looks Like We're looking for measurable progress, not just activity. Success in this role means building a qualified creator pipeline, getting more relevant creators to accept invitations, improving sample to content conversion, increasing the number of creators who actively promote our products, and generating measurable affiliate sales over time. We understand that results depend on factors such as product demand, pricing, commissions, inventory, and creator fit. We aren't expecting overnight results, but we do expect a thoughtful strategy, consistent execution, and clear reporting. To Apply Please answer the following questions in your proposal: What TikTok Shop affiliate programs have you personally managed? Please describe the products, your responsibilities, and the results you achieved. How do you find and qualify creators for a new brand that doesn't yet have a strong creator network? Walk us through your process for managing product samples from approval to content publication. What metrics do you track to determine whether an affiliate outreach