Affiliate Marketing Lead

Affiliate Marketing Lead (Mid-Level) | Contract/Freelance K3 Group | Remote | Contract/Freelance About K3 Group K3 Group is a full-service digital marketing firm managing brand, creative, and growth for clients across e-commerce and wellness and lifestyle verticals. Affiliate and influencer marketing is a core channel for our clients. We need someone who can own it end-to-end with the platform expertise, organizational discipline, and relationship skills to make it perform consistently. The Role We're looking for a mid-level Affiliate Marketing Lead on a contract/freelance basis to manage affiliate outreach, onboarding, content coordination, and performance tracking across K3 Group's client portfolio. You will be the primary operator inside Upfluence. That is the platform our affiliate programs run through, and hands-on Upfluence experience is a firm requirement for this role. You will work closely with our Social Media Lead to ensure affiliate content gets into the posting calendar, aligned with brand strategy, and published on time. This is a cross-functional role. It sits across outreach, relationship management, content coordination, and performance reporting. The right person will be equally comfortable in all four. If you have never used Upfluence or have only used it passively, this is not the role for you. We need someone who knows the platform deeply and can hit the ground running. What You'll Do Affiliate Outreach and Recruitment via Upfluence Use Upfluence to identify, vet, and reach out to relevant affiliates and creators across TikTok, Instagram, and YouTube aligned with each client's brand, audience, and vertical Build and manage outreach sequences inside Upfluence. Personalized, on-brand, and structured for high response rates Qualify inbound affiliate inquiries and manage the onboarding process from first contact through activation Maintain a healthy, active affiliate pipeline across multiple clients simultaneously Identify top-performing affiliate profiles and prioritize recruitment accordingly Affiliate Management and Relationships Serve as the primary point of contact for active affiliates. Brief them on campaigns, deliverables, deadlines, and brand guidelines Keep affiliates engaged, informed, and producing without losing sight of brand standards or content quality Handle affiliate questions, payment coordination, and contract logistics in a timely and professional manner Flag underperforming affiliates to leadership and recommend replacements or strategy adjustments proactively Content Coordination with Social Media Lead Work directly with K3 Group's Social Media Lead to align affiliate content with the monthly content calendar Ensure affiliate deliverables are collected, reviewed, and submitted for approval on schedule Coordinate posting timelines, platform specs, and caption requirements with the social team Track which affiliate content is approved, scheduled, and live across each client's platforms Performance Tracking and Reporting Monitor affiliate performance metrics inside Upfluence. Clicks, conversions, revenue attribution, engagement rates, and content output Deliver regular performance reports to K3 Group leadership with clear insights and recommendations Identify what is working, what is not, and bring specific action items. Not just data Optimize affiliate commission structures, outreach messaging, and recruitment targeting based on performance trends What You Bring 3 to 5 years of experience in affiliate marketing, influencer management, or creator partnerships. Agency or multi-client experience strongly preferred Hands-on Upfluence experience is required. You have used the platform to manage outreach, track affiliates, and report on performance. Not just browse it Experience running affiliate programs for e-commerce brands and wellness or lifestyle brands specifically Strong understanding of affiliate program structure. Commission models, tracking links, content agreements, and performance benchmarks Excellent written communication skills for affiliate outreach, briefing, and relationship management Organized and detail-oriented. You can manage a large roster of affiliates across multiple clients without things slipping Comfortable working cross-functionally with a social media team and leadership simultaneously Proactive communicator. You flag issues early, share updates without being asked, and bring solutions alongside problems Familiarity with TikTok Shop affiliate programs and creator marketplaces is a strong plus Experience with additional platforms such as SARAL, Modash, or Impact is a bonus. Upfluence is the priority Engagement Details Type: Contract / Freelance Commitment: Ongoing (scope and volume based on active client roster) Location: Fully Remote Rate: Competitive. Commensurate with experience and Upfluence proficiency How to Apply Please apply directly through this Upwork posting only. Applications submitted outside of Upwork will not be re