Instagram Content Creator | Inspirational Carousels & Personal Brand

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Job Description

Instagram Content Creator | Inspirational Carousels & Personal Brand Summary We're looking for a creative Instagram content creator to help grow an established female personal brand through beautiful, bold, motivational and highly shareable content. Rebecca Antonucci is an Australian entrepreneur, transformational coach and host of the Sex, Love & Money podcast. Her goal is to grow her personal Instagram from 35K to 50K followers by the end of 2026, with content that inspires women to believe in themselves, pursue their dreams, challenge societal expectations and create extraordinary lives. We're looking for someone who can take her ideas, messaging, photography and existing video content and turn them into beautiful, emotionally compelling Instagram posts. This is an ongoing role creating approximately 3-4 pieces of quality content per week, primarily Instagram carousels, inspirational graphics and potentially simple video-based posts. You'll receive plenty of creative direction, ideas and inspiration from our team, but we'd also love someone who can bring their own creativity and thoughtful suggestions. What You'll Do Create beautiful, engaging Instagram carousels featuring motivational and inspirational messaging. Design visually compelling quote graphics using our existing photography and brand assets. Develop carousel concepts and slide copy that capture Rebecca's voice and message. Turn ideas, stories and written content into engaging, shareable posts. Create simple video-based posts using finished footage we provide, adding text overlays, quotes or music where appropriate. Conduct light content research to identify successful carousel formats, visual trends and inspirational content that performs well. Suggest creative ideas aligned with our brand and audience. Design content in Canva, using consistent typography, imagery and visual styling. Incorporate feedback and deliver finished, editable designs. About Rebecca’s Content Rebecca’s content focuses on inspiring women to live extraordinary lives. Themes include: Following your dreams and having the courage to pursue them Female empowerment, confidence and self-worth Entrepreneurship, leadership and personal growth Overcoming fear, self-doubt and societal expectations Love, dating, relationships and choosing yourself Vulnerability, authenticity and the journey of transformation Motivational storytelling that inspires women to take action Our target audience is predominantly women aged 34–45. The content needs to feel bold, strong, feminine, inspiring, emotionally powerful and visually beautiful. We're particularly interested in creating content that people want to save, share and repost to their Instagram Stories. We're not looking for generic motivational quotes or basic Canva templates. We want someone with a strong creative eye who can help develop a recognisable aesthetic for Rebecca’s personal brand. What We'll Provide You'll have access to: -Rebecca’s Canva account and brand assets -A large library of photography -Finished video content and podcast footage -Content ideas, stories, quotes and messaging -Visual references and examples of content direction -Ongoing creative direction and feedback -Rebecca has a strong understanding of her brand and message, so you won't be expected to develop the social media strategy. Your primary responsibility will be bringing ideas to life through beautiful content. Who We're Looking For: -Strong Instagram carousel copywriting and Canva design skills -Excellent visual taste, typography and layout skills -Ability to capture an established personal voice rather than create generic content -Understanding of what makes Instagram content engaging and shareable -Ability to create simple video posts using supplied footage -Initiative in suggesting ideas and moving them through to completion -Reliable communication and consistent weekly delivery Someone who enjoys collaborating and receiving creative feedback. Experience creating content for female entrepreneurs, personal brands, coaches or personal development accounts is a bonus. Scope We're initially looking for approximately 3-4 pieces of content per week, with a blend of Instagram carousels, motivational graphics and simple video-based posts. This role does not include social media posting, management, complex video editing, podcast clipping, TikTok or YouTube management. This is an ongoing freelance opportunity with the potential for a long-term working relationship. How to Apply Please include: Examples of Instagram carousels and inspirational content you've created. Examples of content you've created that generated strong organic engagement or shares, if available. Your availability and preferred monthly rate. We're particularly interested in seeing examples of beautiful, emotionally compelling content that feels original and highly shareable. You will move to the top of the short list if you find Rebecca on Instagram and create s