E-commerce Ad Creative Creator for TikTok Product Testing — Hooks, Scripts & Video Ads

I’m looking for a freelancer with experience creating short-form advertising creatives for e-commerce products. I operate an e-commerce business called AT&M Goods and am beginning to test products that have already gone through an internal product discovery and evaluation process. For each approved product, I will provide a simple Product Test Brief containing the information we currently know about the product, customer, problem, benefits, possible creative directions, product links/assets, and the objective of the test. Because this Product Test Brief is still being developed, I’m also looking for someone who can give practical feedback on the brief before production begins. Before creating the ads, I would like you to tell me: Whether the brief gives you enough information to begin creating effective ads What information, if any, is missing What questions you would still need answered Whether anything in the brief is unnecessary Whether the creative assignment and deliverables are clear Once we confirm the brief is sufficient, I would like you to use it to create the test advertisements. ### What I’m Looking For The ideal freelancer should be comfortable doing more than basic video editing. I’m looking for someone who can help with: Developing creative angles from the information provided Writing hooks Writing short scripts/ad copy Creating short-form video ads Creating different creative variations for testing Sourcing or repurposing appropriate footage/assets when needed Adding captions, text overlays, graphics, music, voiceovers, or other elements when appropriate Producing creatives that feel natural to TikTok and short-form social media You may use the production tools and software you prefer, including AI-assisted tools, as long as the final work meets the creative requirements. ### Initial Test Project For the first product, I’m looking to begin with approximately: 3–5 short-form video creatives Approximately 15–30 seconds each Vertical 9:16 format Different hooks, angles, or creative approaches for testing The primary initial platform will be TikTok, including organic testing, although strong creatives may later be adapted or used for paid advertising and other platforms. This is a product-testing environment, so I am interested in learning what messages, hooks, angles, and creative approaches perform — not simply receiving several versions of the exact same video. ### What I Will Provide Depending on the product, the Product Test Brief may include: Product name and links Product description Product images or available assets Key features and benefits Customer/problem information Reasons the product was selected for testing Potential creative angles or research insights Reference ads/content when available Test objective * Requested deliverables If you believe additional information is necessary to produce effective advertising, I want you to tell me. ### To Apply Please include: 1. Examples of e-commerce or product ads you have created 2. A short explanation of how you normally approach creating ads for a new product 3. Whether you develop your own hooks, angles, and scripts or require those to be supplied 4. Whether you can source or create additional visual assets when original footage is unavailable 5. Your typical pricing for a batch of 3–5 short-form creatives 6. Your typical turnaround time Please also answer this question: If I gave you a Product Test Brief before beginning the project, would you be willing to review it first and tell me whether it contains everything you need to create the ads effectively? This will begin as a small product test, but there is potential for ongoing freelance work as additional products move through our evaluation and testing process.