UGC Creator for paid advertising

At a Glance Brand: Mister Exteriors Service: Home Care Club Target Audience: Luxury homeowners in Broward County, Florida Goal: Introduce our service, build curiosity, and encourage homeowners to get a free/complimentary Home Care Plan Deliverables: 3 fully edited videos per creator (3 different angles) Length: 30–150 seconds each (45–75 seconds preferred) Format: Vertical 9:16, talking-head videos with minimalist captions Style: Authentic, conversational, classy, and credible Platforms: Facebook, Instagram, and TikTok paid ads Posting Required: No Deadline: 3 calendar days from project start Revisions: 1 round per video Usage Rights: Lifetime paid advertising and editing rights, negotiable before hiring 1. About Mister Exteriors Mister Exteriors provides premium, year-round exterior cleaning and care for luxury homeowners in South Florida. Our flagship service, Home Care Club, eliminates the need to repeatedly schedule traditional pressure washing. Here's how it works: Homeowners choose their preferred cleanliness standard for each covered area of their exterior. We develop a personalized schedule to maintain those standards year-round. We use surface-specific cleaning methods tailored to different materials. Not typical pressure washing. Scheduling, communication, and service coordination are tailored to the homeowner to fit a more luxury client. If an area falls below its agreed standard between visits, we restore it at no additional cost. We have helped over 1,000 South Florida homeowners. 2. What We're Looking For We're hiring creators who can explain our service naturally and make luxury homeowners interested in learning more. The ideal video: Feels like a genuine conversation, not a commercial. Has a strong hook in the first 3 seconds. Communicates one clear message with supporting benefits. Sounds confident, trustworthy, and sophisticated. Ends with a natural call to action. We provide talking points and inspiration, not mandatory scripts. You're encouraged to use your own words and creative style. Each creator will produce three videos, one for each angle provided upon hiring. Every video must invite viewers to get their complimentary Home Care Plan. 3. Creative & Filming Guidelines We want natural, believable content that feels like a genuine recommendation, not a scripted advertisement. You have creative freedom within these guidelines. Structure: Strong Hook One Main Angle Supporting Benefits CTA. Messaging: Include our offer/guarantee in every video and end with the complimentary Home Care Plan CTA. Appearance: Classy, understated clothing with no distracting logos. Setting: Luxury residential environment, elegant interior, bookshelf, or clean neutral background. Filming: Vertical 9:16 (1080 × 1920 preferred), good lighting, and clear audio. Editing: Light editing, minimalist captions, NO B-roll, background music, sound effects, or flashy transitions. Delivery: Speak naturally, confidently, and conversationally. Avoid sounding scripted, overly promotional, or exaggerated. Creative Freedom: Use your own hooks, wording, and personality. We'll provide example scripts for inspiration, not memorization. Authenticity: Only describe personal experiences or ownership of a particular home if they are genuine. Keep claims accurate and disclose paid endorsements appropriately. 4. Deadline & Usage Rights Delivery: 3 fully edited videos within 3 calendar days of project start. Revisions: 1 round of reasonable revisions per video to meet the agreed brief. Usage: Facebook, Instagram, and TikTok paid advertisements. Rights: Perpetual advertising usage, including permission to edit, cut, reformat, and test variations. Negotiations: Any licensing restrictions must be agreed upon before hiring. Payment: As agreed through Upwork. What Success Looks Like We want a luxury homeowner scrolling through Instagram or Facebook to think: "That's a much better way to take care of my home. I want to learn more." We're not asking you to sell a membership on camera. Your job is to introduce the concept, make it interesting, and inspire homeowners to request their complimentary Home Care Plan.